Pricing Newsletter No. 49 (2021): Strategic Pricing for Spare Parts: Reviewing the Price Architecture

Imagine picking up your company car after a service appointment. You glance at the invoice (if it isn’t sent directly to the internal “Company Vehicles” department) and notice that, in addition to labor hours, a longer list of spare parts is itemized.

Have you ever wondered whether these parts must be genuine BMW or Mercedes components, if an original Bosch part instead would be acceptable, whether it could be a dealer’s own brand that meets OEM standards, or even a used part for expensive parts?

Spare Parts need a clear focus on a pricing strategy on it’s own. This newsletter will show you, how to deal with this matter.

Read/Download this newsletter in english language (pdf):
https://www.unicconsult.com/wp-content/uploads/2023/10/Riekhof-on-Pricing-No-49-en-Pricing-Strategies-for-Spare-Parts.pdf

You would like to read the german version?
Please click here for more:
https://www.unicconsult.com/pricing-newsletter-no-49-2021-strategisches-pricing-fuer-ersatzteile/