• We support companies in optimizing profit margins with well-thought-out pricing strategies.

    With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!

    Get to know the Pricing Seminar
    With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!

  • We support companies in optimizing profit margins with well-thought-out pricing strategies.

    With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!

    Get to know the Pricing Seminar
    With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!

+ + + CURRENT: Free Pricing Webinar on 03.06.2026: The Future Viability of Companies Pricing expert Prof. Riekhof with strategy tips

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Subscribe to the Pricing Newsletter and receive free tips, recommendations and expert knowledge on the topic of Strategic Pricing once a month. Benefit from our know-how from over 20 years of pricing consulting!

Discover here our wide variety of around 100 pricing topics!

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The Pricing Seminar with Prof. Dr. Riekhof

Over 100 companies rely on this 2-day intensive power workshop.

Take your pricing skills to a new level and discover unused profit levers!

  • You improve your mindset for more pricing efficiency
  • You learn what really matters in strategic pricing
  • You develop the basics of a well-thought-out pricing strategy
  • You learn how to evaluate the high earning potential of a pricing strategy
  • You find quickly implementable quick wins

Decision-makers from over 100 companies have participated in the pricing seminar with Professor Riekhof. Many have given us feedback.

TO THE PARTICIPANT VOICES

“The pricing seminar with Professor Riekhof opened my eyes. Really crazy. I now have a much better understanding of pricing, and I know what we need to do.”

“I thought two days of pricing – that’s going to be tough. But it was mega interesting.”

“Atmosphere, participants, content, seminar management: I give a 5-star rating. I will start implementing on Monday, and I have already called the company and asked for some preparatory evaluations.”

“This was much more than just a pricing workshop, it really cleared my head. I was fascinated, gained air and developed a clear focus and plan. Sensational. I have rarely been so euphoric.”

“For me pricing was always a time consuming and boring activity. The pricing training with Professor Riekhof really changed my mindset – for me pricing became an exciting topic where I see a lot of chances for my business.”

“It’s worth attending the pricing seminar a second time. I stick to it, this is the best seminar I’ve ever attended. And I think I’ll come a third time.”

“I have already attended two pricing seminars, they were rather average. The seminar with Professor Riekhof goes much deeper, and it is also very practical. I can also apply the RSEC methodology very well in my own work.”

“The pricing workshop with Professor Riekhof was very very valuable. It was one of the best workshops in recent years.”

“Those were two very inspiring days, they created high expectations. The diversity of our company group was very well represented by Professor Riekhof, and the benefit of the topic for us is clearly recognizable. It’s worth continuing here.”

“My expectations were far exceeded. We see that there is music in it. It was one of the best workshops in recent years that I have attended.”

“The pricing workshop with Professor Riekhof was recommended to us by colleagues – the recommendation really fit. And I take with me that it’s not about making pricing even simpler. A certain differentiation and complexity is quite appropriate.”

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The seminar dates for 2026

– 26. / 27.02 2026 (fully booked)
– 25. / 26.06.2026 (only 2 places available)
– 08. / 09.10.2026
– 03. / 04.12.2026

SIGN UP NOW Check Check
DOWNLOAD SEMINAR BROCHURE

The Pricing Seminar with Prof. Dr. Riekhof

Take your pricing skills to a new level and discover untapped profit levers!

  • You improve your mindset for more pricing efficiency
  • You learn what really matters in strategic pricing
  • You develop the basics of a well-thought-out pricing strategy
  • You learn how to evaluate the high profit potential of a pricing strategy
  • You find quickly implementable quick wins
[/av_testimonial_single]

“Two very inspiring days that have created high expectations. The diversity of our corporate group has been very well represented by Prof. Riekhof, the benefit of the topic for us is clearly recognizable. It’s worth continuing here.”

“My expectations were far exceeded. We see that there is music in it. This was one of the best workshops in recent years that I have attended.”

“This workshop with Prof. Riekhof was recommended to us by colleagues – it really fit. I take with me that it is not about making the pricing even simpler. A certain differentiation and complexity is quite appropriate.”

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Decision-makers from over 100 companies have participated in the Pricing Seminar with Professor Riekhof. Many have given us feedback.

ALL PARTICIPANT VOICES

The seminar dates for 2026

– 26. / 27.02 2026 (fully booked)
– 25. / 26.06.2026 (only 2 places available)
– 08. / 09.10.2026
– 03. / 04.12.2026

SIGN UP NOW Check Check
DOWNLOAD SEMINAR BROCHURE

THE PRICING SEMINAR

The seminar dates for 2026:

– 26. / 27.02 2026 (fully booked)
– 25. / 26.06.2026 (only 2 places available)
– 08. / 09.10.2026
– 03. / 04.12.2026

Book the Pricing Seminar with Professor Riekhof now!

REGISTER NOW
DOWNLOAD SEMINAR BROCHURE

Zoo Hannover gGmbH

“Professor Riekhof has done a very good job of igniting the fire for pricing. The seminar offers theoretical elements that are underpinned by practice. And you work on your own pricing issues. This will continue!”

Andreas Casdorff

Leica Camera AG

“This was much more than just a pricing workshop, it really cleared my head. I was fascinated, gained air and developed a clear focus and plan. Sensational. I have rarely been so euphoric.”

With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!

MAN Truck & Bus AG

“I have found that we are already quite professional in many areas of pricing. But the strategic suggestions from the pricing seminar will ensure that we will develop our DB positively in the coming years.”

With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!

Fielmann AG

“A very interesting seminar. You learn to look at many questions from a new perspective.”

Christoph Schlesiger

Stiebel Eltron

“The seminar was very lively and informative. I can take many of the approaches shown directly into my professional everyday life. Pricing creates added value and motivation in sales. You move away from the discussion about product details and generate the fun of selling. This makes sales creative.”

With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!

Nord Event GmbH

“I really enjoyed the pricing seminar, and we as a company have a lot of potential that needs to be tapped. The participants come from very different industries, I was surprised that the questions are quite the same.”

With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!

OTTO DÖRNER GmbH & Co. KG

“This seminar was really very entertaining. Packed with many practical examples, a familiar discussion round quickly arose in which all participants were willing to report from their own experiences. Various quick wins could be taken along, overall a very successful seminar event.”

Oliver Doerner

ZF Services

“Before the seminar, I was not aware that we had already implemented so many components of pricing, which are sometimes still somewhat disordered in the house. For me it was a huge realization: we do not yet have a consistent pricing strategy. And I now also clearly see how we can achieve a pricing strategy.”

With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!

Rodenstock GmbH

“I came to the seminar with the concrete question of whether our pricing system should be simplified. And in the discussions with Professor Riekhof, I came to the realization that complexity can be an advantage and we have interesting options for price differentiation.”

Hülya Durmus
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more participant voices >>

INHOUSE PRICING-WORKSHOPS

Mindset for Pricing and Pricing Quick Wins

  • Change the mindset for pricing in the company sustainably
  • Realize profit-increasing Pricing Quick Wins
  • Bring more pricing competence into the company
  • Improve your company’s return on investment significantly in the medium term

Benefit from our more than 20 years of cross-industry experience!

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News / Insights

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Dates

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Quote of the Week

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Our Customers

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With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!

References/Industry Experiences

UNICconsult has a broad and deep background of experience in many industries, including the areas of Retail/E-Commerce, Chemistry/Pharma/Biotech/Medical, Machinery and Plant Engineering/Electrical Engineering/Measurement and Control Technology, Finance, Publishing and Automotive/Suppliers/Mobility.

With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!
With pricing seminars, in-house workshops and consulting projects, we tap into the profit potential!

Interviews

More Interviews >>

Book Recommendations

Book Tip No. 67 (2024): Robert Waldinger and Marc Schulz: The Good Life ... and how it can succeed. Insights from the world's longest study of a fulfilled life. Munich 2023. By Hans-Christian Riekhof There is certainly no shortage of guides on how we can lead a happy, healthy and long life. But the book by Robert Waldinger and Marc Schulz has a special fascination and a unique and exciting methodological basis: it is based on the empirical findings of the Harvard Study of Adult Development, a longitudinal study that has been researching the lives of two generations of American families for over 80 years. Robert Waldinger and Marc Schulz are the current leaders of the research team, and they report the empirical results, but they also establish the connections to other current empirical studies in this area. They provide insights into the biographies of the study participants and let us participate in the protocols of the interviews from very different life phases of the study participants. At the same time, they have a lot of practical advice for the readers. The core message is quickly brought to the point: a good life is often largely underestimated by the quality of our social relationships. The design of our social relationships - our family, our friends, our colleagues - has an enormously high influence on our health, our life satisfaction and our happiness. An exciting read and a unique research project that is very well prepared for reading. Subscribe to our book tips and make exciting discoveries!

Book Tip No. 67 (2024): Robert Waldinger and Marc Schulz: The Good Life

Copenhagen 2023.

Book Tip No. 65 (2023): Björn Lomborg: Best things first. The 12 most efficient solutions for the world’s poorest and our global SDG promises.

3rd edition Munich 2022.

Book Tip No. 64 (2023): Thomas Piketty: A Short History of Equality.

New York 2023.

Book Tip No. 63 (2023) Jonah Berger: Magic Words. What to say to get your way.

3rd edition Frankfurt 2022.

Book Tip No. 61 (2023): Richard David Precht / Harald Welzer: The Fourth Power. How majority opinion is made, even if it is not.

Munich 2022.

Book Tip No. 59 (2022): Bjoern Lomborg: Climate Panic.

Hamburg 2022

Book Tip No. 57 (2022): Woo-Kyoung Ahn: Think Clearly. A Guide.

8th edition Munich 2022

Book Tip No. 56 (2022): Vince Ebert: Ray of Hope instead of Blackout.

Boulder/Cal. 2013

Book Tip No. 55 (2022): Joseph Hanlon / Armando Barrientos / David Hulme: Just give money to the poor. The development revolution from the global south.

18th edition Hamburg 2021.

Book Tip No. 54 (2022): Rutger Bregman: Utopias for Realists

2nd edition Munich 2020.

Book Tip No. 51 (2022): Brendon Burchard: High Performance Habits.

New York 2010.

Book Tip No. 39 (2019): Jason Fried and David Heinemeier Hansson: Rework.

Munich 2019.

Book Tip No. 38 (2019): Rolf Dobelli: The Art of Digital Life

In seinem neuen Buch leistet Gregg Easterbrook detail- und faktzenreich einen wichtigen Beitrag zur Aufklärung hinsichtlich Trends und Veränderungen in den Lebensbedingungen der Menschen. Dabei widmet er sich auch dem Phänomen der Schwarzmalerei.

Book Tip No. 37 (2019): Gregg Easterbrook: Why the World Just Doesn’t End

Hamburg 2019.

Book Tip No. 36 (2019): Thomas Straubhaar: The Hour of the Optimists

Berlin 2018.

Book Tip No. 34 (2019): Expensive is relative. Why we can’t handle money.

Hamburg 2018.

Book Tip No. 33 (2019): Harvard Business Manager Special on the Topic of Power

Munich 2018.

Book Tip No. 32 (2018): Richard Thaler: Misbehaving

Munich 2018.

Book Tip No. 31 (2018): Harari: 21 Lessons for the 21st Century

4th edition Munich 2015.

Book Tip No. 30 (2018): Christopher McDougall: Born to run

New York 2018.

Book Tip No. 29 (2018): Hans Rosling: Factfulness

2017.

Book Tip No. 28 (2018): Guido Mingels: Everything Was Worse Before

Munich 2017

Book Tip No. 27 (2018): Rolf Dobelli: The Art of Good Life.

London 2015.

Book Tip No. 26 (2018): Kelly McGonigal: The Upside of Stress.

Munich 2017.

Book Tip No. 25 (2017): Homo Deus. A Story of Tomorrow.

New York 2017.

Book Tip No. 23 (2017): The new urban crisis

Frankfurt/New York 2015.

Book Tip No. 19 (2016): BlackRock: A Secret World Power Grabs Our Money

Hoboken 2010.

Book Tip No. 18 (2016): Marketing 3.0

Munich 2012.

Book Tip No. 17 (2016): Search inside yourself

Salzburg 2014.

Book Tip No. 16 (2016): The Discovery of Patience: Perseverance Beats Talent

Frankfurt a.M. 2014.

Book Tip No. 15 (2015): Michael Lewis, Flash Boys: Revolt on Wall Street

Munich 2011.

Book Tip No. 14 (2015): Arrival City

New York 2012.

Book Tip No. 13 (2015): Uprising

Munich 2011.

Book Tip No. 12 (2015): The Art of Clear Thinking

Frankfurt am Main 2012.

Book Tip No. 11 (2015): Radical Leadership

Zurich 2009.

Book Tip No. 10 (2015): Why We Buy Emotions

Zurich 2009.

Book Tip No. 9 (2015): Psychovampires

Stuttgart 2010.

Book Tip No. 8 (2015): The Six Levers of Strategy Implementation

Upper Saddle River 2010.

Book Tip No. 7 (2015): The fortune at the bottom of the pyramid

Wiesbaden 2013.

Book Tip No. 6 (2015): Retail Business in Germany

New York 2007.

Book Tip No. 5 (2015): The Bottom Billion

London / Boston 2008.

Book Tip No. 4 (2015): Talent is overrated

New York 2010.

Book Tip No. 3 (2014): The 4-Hour Body

Munich 2008.

Book Tip No. 2 (2014): Cool it!

Munich 2005.

Book Tip No. 1 (2014): The Path to the Best

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All Book Recommendations >>

Prof. Riekhof –
YOUR KEYNOTE SPEAKER
for current topics in the field of Marketing, Pricing, Digitization and Retail

Our topic suggestionsWith the right tools for better marketingStrategic Pricing: the most effective lever for improving resultsDigitization of our lives - what to expect in the next 30 yearsMarketing: What can be learned from cult brandsContent Marketing: Still completely underestimatedMarketing: More relevance of advertising through Location Based Marketing (LBM)Retail Trends: what will dramatically change retail in the coming yearsInstore Navigation in retail: how it works and what effects can be expectedBrand rejuvenation: how brand rejuvenating succeedsExperience Branding: how to make a brand an experienceViral Marketing: how marketing campaigns spread on their own

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