Riekhof on Pricing No. 39 (2020): Is Centralization the Way Forward in Pricing?

Those who work close to and together with customers (hopefully) know best what customers need, how fierce the competition is and how much people are willing to pay. So it may come as something of a surprise that in this newsletter I want to share some thoughts with you on the topic of centralized pricing. That’s what this newsletter is about.

Discussions with several executives of medium-sized companies have lead me on addressing this issue.

Read/Download this newsletter in english language (pdf):
https://www.unicconsult.com/wp-content/uploads/2023/10/Riekhof-on-Pricing-No-39-en-Centralizing-the-pricing-process.pdf

You would like to read the german version?
Please click here for more:
https://www.unicconsult.com/pricing-newsletter-no-39-2020-zentralisierung-des-pricing/