Beiträge

Pricing-Solutions: How Sartorius is mastering product portfolio complexity

Mastering the Complexity of the Product Portfolio: Pricing Categories as a Silver Bullet at Sartorius.

Now our newsletter No. 77 can be read in english language. What is it about?

Sartorius boasts an extensive and specialized product range, presenting a significan complexity for pricing. In this edition, I had the opportunity to discuss the solutions employed by the publicly listed bio-pharmaceutical specialist with Dorian Rieger, Head of Marketing Operations at Sartorius in Göttingen since 2022. Sartorius has been collaborating with UNICconsult in the Pricing domain since 2017.

Read more:
https://www.unicconsult.com/pricing-newsletter-no-77-mastering-the-complexity-of-the-product-portfolio-pricing-categories-as-a-silver-bullet-at-sartorius/

Unser Newsletter No. 77 kann nun auch in englischer Sprache gelesen werden. Worum geht es darin?

Sartorius verfügt über ein umfangreiches und spezialisiertes Produktsortiment, was eine erhebliche Komplexität für die Preisgestaltung darstellt. In dieser Ausgabe hatte ich die Gelegenheit, mit Dorian Rieger, seit 2022 Head of Marketing Operations bei Sartorius in Göttingen, über die Lösungen des börsennotierten Biopharmazie-Spezialisten zu sprechen. Sartorius arbeitet seit 2017 mit UNICconsult im Bereich Pricing zusammen.

Mehr erfahren:
https://www.unicconsult.com/pricing-newsletter-no-77-2023-komplexitaet-des-produkt-portfolios-beherrschen-lernen-pricing-kategorien-bei-sartorius/

Riekhof on Pricing No. 48 (2021): Creating Pricing Categories for Your Products

Ever thought of creating pricing categories? How differentiated are your company’s guidelines for the strategic pricing of products and product groups? Does your company even have a strategic pricing structure in place for your product range?

How you can create such a structure, such pricing categories, along with some options and practical examples, that’s the subject of this Pricing Newsletter No. 48.

Read/Download this newsletter in english language (pdf):
https://www.unicconsult.com/wp-content/uploads/2023/10/Riekhof-on-Pricing-No-48-en-Creating-Pricing-Categories.pdf

You would like to read the german version?
Please click here for more:
https://www.unicconsult.com/pricing-newsletter-no-48-2021-pricing-rollen-fuer-ihre-produkte-schaffen/