Pricing-Newsletter No. 77: Mastering the Complexity of the Product Portfolio: Pricing Categories as a Silver Bullet at Sartorius.

Sartorius boasts an extensive and specialized product range, presenting a significan complexity for pricing. In this edition, I had the opportunity to discuss the solutions employed by the publicly listed bio-pharmaceutical specialist with Dorian Rieger, Head of Marketing Operations at Sartorius in Göttingen since 2022. Sartorius has been collaborating with UNICconsult in the Pricing domain since 2017.

I hope you will have an interesting reading and will gain many new insights. I look forward to reading your comments and feedback.

Best regards, Prof. Dr. Hans-Christian Riekhof

To read this newsletter (pdf) please klick here:
https://www.unicconsult.com/wp-content/uploads/2024/01/Riekhof-on-Pricing-No-77-en-Mastering-Portfolio-Complexity.pdf

You would like to read the german version?
Please click here for more:
https://www.unicconsult.com/pricing-newsletter-no-77-2023-komplexitaet-des-produkt-portfolios-beherrschen-lernen-pricing-kategorien-bei-sartorius/