Pricing-Newsletter No. 75 (2023): The 11 Most Common Strategic Pricing Mistakes
For over 20 years, I have been focusing on questions relating to strategic and operational pricing from very different perspectives. As a Business Unit Manager at an international corporation I negotiated priced and developed pricing strategies, as an Marketing Director I influenced the pricing strategy principles of business activities, as a professor for general business administration I have conducted more than 10 empirical studies on pricing processes in companies, and during this time I and my team have advised international corporations, companies listed on the German stock exchange (DAX) and medium-sized enterprises on pricing.
Here comes an admittedly subjective, condensed summary of the mistakes in pricing that I believe are still prevalent in many companies.
I hope you will have an interesting reading and will gain many new insights. It would be a pleasure reading your comments and feedback.
Best regards, Prof. Dr. Hans-Christian Riekhof
To read/download this newsletter (pdf) please click here:
https://www.unicconsult.com/wp-content/uploads/2023/09/Riekhof-on-Pricing-No-75-en-The-11-most-common-strategic-pricing-mistakes.pdf
You would like to read the german version?
Please click here for more:
https://www.unicconsult.com/pricing-newsletter-no-75-2023-die-11-haeufigsten-fehler-im-strategischen-pricing/
