Pricing-Newsletter No. 70 (2023): How to Succeed in Commodity Pricing – Escaping the Commodity Trap.
The „commodity trap“ is something you don’t want to fall into – and it’s worth to avoid. In short, commodities as a term typically designates raw material such as coffee, cotton, copper as ell as electricity, gasoline or hydrogen. Products, which are largely standardized and therefore interchangable. „In our business, price is the decisive factor. We are operating in a commodity market without any chance of differentiation from competitors“. These kind of statements I repeatedly hear from my seminar participants. Of course, there are highly price-sensitive markets where these thoughts hold true 100 %. However, not all companies have to accept this situation. As a matter of fact there are ways to escape the „commodity trap“.
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https://www.unicconsult.com/wp-content/uploads/2023/09/Riekhof-on-Pricing-No-70-en-How-to-Succeed-in-Commodity-Pricing.pdf
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https://www.unicconsult.com/pricing-newsletter-no-70-2023-wie-gelingt-das-commodity-pricing-die-auswege-aus-der-commodity-falle/
