Pricing-Newsletter No. 77: Mastering the Complexity of the Product Portfolio: Pricing Categories as a Silver Bullet at Sartorius.
Sartorius boasts an extensive and specialized product range, presenting a significan complexity for pricing. In this edition, I had the opportunity to discuss the solutions employed by the publicly listed bio-pharmaceutical specialist with Dorian Rieger, Head of Marketing Operations at Sartorius in Göttingen.