Pricing-Newsletter No. 65 (2022): Do You Have a Handle on Your Rebate Strategy?

Do You Have a Handle on Your Rebate Strategy?

We observe it again and again: for many companies, it is not immediately transparent how high – differentiated by customers and product groups – the actually granted rebates are and how much company profit is possibly lost at which point. In this newsletter, I will examine the topic of rebate strategy in more detail and explain some rebate principles.

Read/Download this newsletter in english language (pdf):
https://www.unicconsult.com/wp-content/uploads/2023/03/Riekhof-on-Pricing-No-65-en-Managing-Rebate-Strategies.pdf