Autorenarchiv für: riekhof
Einträge von Prof. Dr. Hans-Christian Riekhof
When Sales Incentives make Price Strategy Implementation impossible
Our newsletter No. 59 can be read in english language now. We focus on the wide-spread problem, that many well-conceived pricing strategies often fail, just because incentive systems in sales hinder their implementation. Get an inside look on how to solve the problem.
Pricing-Solutions: How Sartorius is mastering product portfolio complexity
Our newsletter No. 77 can be read in english language now: In the interview with Dorian Rieger, Head of Marketing of Sartorius, a publicly listed bio-pharmaceutical specialist, you will get an inside peek on how the product complexity is managed by pricing categories.