Pricing-Newsletter No. 70 (2023): How to Succeed in Commodity Pricing – Escaping the Commodity Trap.
The „commodity trap“ is something you don’t want to fall into – and it’s worth to avoid. In short, commodities as a term typically designates raw material such as coffee, cotton, copper as ell as electricity, gasoline or hydrogen. Products, which are largely standardized and therefore interchangable. „In our business, price is the decisive factor. […]