Dr. Hans-Christian Riekhof was a professor of International Marketing at PFH Private University of Göttingen from 1996 to 2022. Riekhof is considered a recognized pricing expert - since 2005 he has been intensively dealing with questions of strategic and operational pricing through projects, studies and lectures. With his experience as Marketing Director of the Otto Group and Business Unit Manager of Beiersdorf AG, as well as a consultant to well-known companies in strategy and marketing topics, Prof. Riekhof is the ideal mediator of theory and practice. He is the founder and managing director of unicconsult Strategy Development GmbH and the author and editor of various books on strategy, marketing and retail business. Most recently, Prof. Riekhof published "The 6 Levers of Strategy Implementation" and the 3rd edition of the book on "Retail Business" he edited. He is also a co-founder and managing partner of the company Locandis, which specializes in location-based marketing solutions.

Pricing Expert Prof. Dr. Hans-Christian Riekhof

Dr. Hans-Christian Riekhof was a professor of International Marketing at PFH Private University of Göttingen from 1996 to 2022. Riekhof is considered a recognized pricing expert – since 2005 he has been intensively dealing with questions of strategic and operational pricing through projects, studies and lectures. With his experience as Marketing Director of the Otto Group and Business Unit Manager of Beiersdorf AG, as well as a consultant to well-known companies in strategy and marketing topics, Prof. Riekhof is the ideal mediator of theory and practice. He is the founder and managing director of unicconsult Strategy Development GmbH and the author and editor of various books on strategy, marketing and retail business. Most recently, Prof. Riekhof published “The 6 Levers of Strategy Implementation” and the 3rd edition of the book on “Retail Business” he edited. He is also a co-founder and managing partner of the company Locandis, which specializes in location-based marketing solutions.

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