approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
The Inhouse Pricing-Workshop is the ideal starting point to
- to sustainably change the mindset for pricing in the company
- to realize profit-increasing Pricing Quick Wins
- to bring more pricing competence into the company
- to noticeably improve the company’s return on investment in the medium term.
For more than 20 years we have been successfully conducting Inhouse Pricing-Workshops – we have extensive experience and insights from a wide variety of industries.
The workshops are an excellent starting point to inspire the entire management circle for the topic of pricing, to show the profit potentials and to get to know a very pragmatic handling of the pricing tools.
Many companies focus too much on the fixed costs or even the variable costs of their own products. The price is too rarely on the agenda for strategic initiatives.
The speaker is the renowned pricing expert Prof. Dr. Hans-Christian Riekhof.
The advantages of the Inhouse Pricing-Workshop: cross-functional cooperation
In an Inhouse Pricing-Workshop, all affected functional areas or departments come together: sales and marketing, product management and product development, controlling and finance, customer service and after sales.
This is important because pricing must be understood as a cross-functional process in which a jointly developed pricing strategy is implemented jointly and vigorously. And the profit potentials are not “calculated” by an external consultant, but are calculated by the management team based on their own research and analyses bottom-up.
The focus is on the company’s specific pricing strategic questions and challenges. A common conceptual framework – our RSEC model – ensures that discussions are quickly brought to the point. Price-related hypotheses are developed and later empirically validated. Pricing strategic statements are thus based on a valid foundation. The 6 levers of strategy implementation are then discussed, which ensure successful implementation.
What participants say about our Inhouse Pricing Workshops
Leica Camera AG
“This was much more than just a pricing workshop, it really cleared my head. I was fascinated, gained air and developed a clear focus and plan. Sensational. I have rarely been so euphoric.”
Neef and Stumme Premium Printing
“My expectations were far exceeded. Big compliment to Professor Riekhof. The two days were a perfect combination of theory, new pricing tools and application to our company. I am thrilled.”
Lufthansa Technik
“The pricing workshop with Professor Riekhof was very very valuable. It was one of the best workshops in recent years.”
MAN Truck & Bus AG
“I have found that we are quite professional in many areas of pricing. But the strategic suggestions from the pricing seminar will lead to a positive development of our DB in the coming years.”
CLAAS Global Sales GmbH
“Varied and content-loaded seminar with added value for implementation in day-to-day business.”
TVN MOBILE PRODUCTION GmbH
“I thought two days of pricing, that’s going to be tough. But it was mega-interesting.”
BZN BAUSTOFF ZENTRALE NORD GmbH & Co.KG (Hagebau)
“My expectations were far exceeded. We see that there is music in it. It was one of the best workshops in recent years that I have attended.”