Reference Publishing

In the area of Publishing, UNICconsult advises both specialist publishers and consumer publishers. The former are primarily companies in the fields of law, business administration, construction industry/architecture and natural sciences.

The content is about strategic concepts and long-term orientation as well as the review and adjustment of cost structures. Online Publishing Strategies are just as much in focus as the design and implementation of Management Development Programs.

The projects in the consumer publishing sector have so far included, among other things:

• the marketing strategic orientation of a news magazine
• the development of a reorganization concept for the advertising sector
• the development of a concept for genre marketing in the women’s magazine sector
• the strategic positioning of a TV magazine
• the strategic location determination and development of a growth strategy for a book publisher
• the development of a reorganization concept for a book publisher
• the review of business processes in various publishers
• the revision of the product portfolio
• the realignment of the brand architecture
• the evaluation of an integrated IT solution for a publishing house that maps both the print processes and e-publishing