Reference Automotive/Supplier/Mobility

For many years, UNICconsult has been active in the Automotive/Supplier/Mobility sector. Here are some project examples:

Strategic Pricing

• Development and support of the implementation of pricing strategies, among other things in the service sector
• Conducting empirical studies on pricing in competitive comparison in the service sector

Customer Insights and Market Research

• Conducting Customer Insights Workshops
• Europe-wide survey of customer requirements for a new product generation in the commercial vehicle sector
• Competitive pricing studies in the spare parts and service/maintenance sector

Strategic Alignment

• Development of international marketing and sales strategies
• Strategic analysis and evaluation of telematics applications in the commercial vehicle sector
• Development and support of the implementation of service strategies
• Development and support of the implementation of strategies in the used vehicle sector
• Development and support of the implementation of acquisition strategies for key accounts in the commercial vehicle sector
• Development of communication and positioning concepts as well as sharpening of brand profiles
• Development of technology strategies based on a portfolio of basic, key and pace-setting technologies
• Development of a reorganization concept in the commercial vehicle sector
• Development of strategy roadmaps in the customer service sector

Strategic Management Development

• Conducting seminars on the levers of strategy implementation within the framework of corporate management development

Customer Loyalty

• Development and implementation of a digital customer card based on an app for iOS and Android in connection with a solution for indoor navigation