The Automotive/Mobility sector includes vehicle and engine construction as well as the mobility industry. In this context, UNICconsult covers a wide range of experience:
- the development of international marketing and sales strategies
- the development and implementation of pricing strategies
- the Europe-wide collection of customer requirements for a new product generation
- the strategic analysis and evaluation of telematics applications
- the development and implementation of service strategies
- the development and implementation of acquisition strategies for key accounts
- the development of communication and positioning concepts
- the sharpening of a brand profile
- the development of a technology strategy combined with the evaluation of the strategic approach to basic, key and pace-setting technologies.
For the machinery and plant construction sector, strategic concepts for market processing as well as product-related strategic concepts were primarily developed.
In the automotive industry, the tools for implementing strategic long-term concepts form a focus of activity. Furthermore, predictive markets were realized in the context of forecasting sales figures for certain product variants.
