In the field of publishing, UNICconsult primarily advises companies from the fields of law, business administration, construction industry/architecture and natural sciences. The focus is on strategic concepts and long-term orientation as well as on the review and adjustment of cost structures. Online publishing strategies are just as much in focus as the design and implementation of management development programs.
The projects in the field of consumer publishers have so far included, among other things
- the marketing strategic orientation of a news magazine
- the development and implementation of a concept for the genre marketing for women’s magazines
- the strategic positioning of a TV magazine
- the strategic location determination and development of a growth strategy for a book publisher, combined with a reorganization and the review of business processes.
- the revision of the product portfolio and the realignment of the brand architecture
- the evaluation of an integrated IT solution for a publishing house, which should map both the print processes and the e-publishing.
