Book Tip No. 24 (2017): The inevitable. Understanding the 12 technological forces that will shape our future
New York 2016.
We live in a time of extremely rapid technological change, which is not always easy to understand and classify. This applies to all of us who constantly have to reorient ourselves in a world of online networks, cross channel retailing, mobile devices, apps, social media channels and location based services. This also applies to companies that have to deal with new business models, disruptive technologies, Industry 4.0, artificial intelligence and the challenges of Big Data.
The good news: Kevin Kelly describes a total of 12 enduring technological trends that, in his estimation, will accompany us for several decades. If we understand these technological changes, then orientation becomes easier because we have a frame of reference in which we can move. Kelly explains in detail the following 12 trends:
- Becoming
- Cognifying
- Flowing
- Screening
- Accessing
- Sharing
- Filtering
- Remixing
- Interacting
- Tracking
- Questioning
- Beginning
Ultimately, it is quite inaccurate to describe all these developments as technological trends. Nevertheless, it is worth dealing with these 12 future developments, because they explain quite well why new business models are emerging and why certain markets have little future prospects. One of the best and also easily understandable summaries on this subject area.
Dr. Hans-Christian Riekhof
