Traditional media such as TV, radio and print have been losing importance in the marketing mix for years, even though they still claim a large part of the budgets. Today’s winners are the various online and social media channels. The crucial question cannot be avoided: What are the most effective media of tomorrow?
The theoretical answer is: relevant media with relevant messages. No customer wants to be flooded with unwanted and superfluous advertising, with mails perceived as spam. Relevance becomes the magic word for effective communication.
Location-based Marketing: How to create relevance?
Our own empirical studies show that the place where I am also generates relevance. Customers are receptive to certain messages at certain places – place and message must match. The customer wants to receive the voucher when he is just in front of the store or directly at the shelf – and not in front of the exciting TV crime thriller in the evening. Location-based Marketing is therefore the answer.
Location-based Marketing: High-tech for effective customer communication
How do our Location Based Marketing projects work? Our solution is to enter into an app-based dialogue with the customer via his smartphone, depending on his location. Outdoors, we rely on highly precise GPS technology, indoors on beacons in technically unlimited number. We fully implement campaigns on behalf of the customer; it is also possible to integrate our solution via SDK into a customer app. Arrange an appointment for a live demonstration.
Some of our customers in the field of Location Based Marketing:
- Volkswagen Financial Services AG
- Deutsche Bahn
- Peek & Cloppenburg
- Globetrotter Equipment
