With our pricing expert to the right pricing strategy!
Dear reader,
Entrepreneurs and executives repeatedly complain about aggressive competitors, about a low willingness to pay of customers, the decline of prices and margins, about new discount business models and price-aggressive online competitors.
At the same time, we know from our empirical pricing studies and pricing seminars: many managers do not develop a pricing strategy for their company. This is surprising – because there is no bigger profit driver than the price.
With my expertise, I support you in regularly reviewing and professionalizing the important levers of pricing. This can unlock considerable value creation potential.
Your Dr. Hans Christian Riekhof
– Pricing Expert and Professor of International Marketing at PFH Göttingen –
Pricing seminars with pricing expert Prof. Dr. Hans-Christian Riekhof
Prof. Dr. Hans Christian Riekhof is a sought-after keynote speaker and imparts his many years of expert knowledge at numerous pricing seminars.
In a two-day intensive seminar, the 4 important levers for increasing the pricing competence of companies are taught. These levers are not only explained theoretically, but are applied using practical examples from the participants’ everyday work.