We are very pleased about your interest in our company. Privacy has a particularly high value for the management of UNICconsult Strategy Development GmbH. The use of the Internet pages of the UNICconsult Strategy Development GmbH is possible without any indication of personal data. However, if a data subject wants to use special services of our company via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain consent from the data subject. The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the UNICconsult Strategy Development GmbH. By means of this data protection declaration, our enterprise would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed, by means of this data protection declaration, of the rights to which they are entitled. As the controller, the UNICconsult Strategy Development GmbH has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed. For this reason, every data subject is free to transfer personal data to us via alternative means, e.g. by telephone.

1. Definitions

The data protection declaration of the UNICconsult Strategy Development GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable for the general public, as well as our customers and business partners. To ensure this, we would like to first explain the terminology used.
In this data protection declaration, we use, inter alia, the following terms:

• a)    Personal data

  Personal data means any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

• b)    Data subject

  Data subject is any identified or identifiable natural person, whose personal data is processed by the controller responsible for the processing.

• c)    Processing

  Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

• d)    Restriction of processing

  Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

• e)    Profiling

  Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

• f)     Pseudonymisation

  Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

• g)    Controller or controller responsible for the processing

  Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

• h)    Processor

  Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

• i)      Recipient

  Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.

• j)      Third party

  A third party is a natural or legal person, authority, institution or other body other than the data subject, the controller, the processor and the persons who, under the direct responsibility of the controller or the processor, are authorized to process the personal data.

• k)    Consent

  Consent is any expression of will voluntarily given by the data subject for the specific case in an informed and unambiguous manner in the form of a statement or other clear affirmative action by which the data subject indicates that he or she agrees to the processing of personal data concerning him or her.

2. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is: UNICconsult Strategy Development GmbH Weender-Landstr. 3-5 37073 Göttingen Germany Tel.: 0551-548 0 00 0 E-Mail: info@nullunicconsult.com Website: http://www.unicconsult.com

3. Cookies

The websites of UNICconsult Strategy Development GmbH use cookies. Cookies are text files that are stored and saved on a computer system via an internet browser. Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This allows the visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified by the unique cookie ID. By using cookies, UNICconsult Strategy Development GmbH can provide users of this website with more user-friendly services that would not be possible without the cookie setting. By means of a cookie, the information and offers on our website can be optimized in the interest of the user. Cookies allow us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. The user of a website that uses cookies, for example, does not have to enter his or her access data each time the website is visited, because this is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie. The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Furthermore, already set cookies can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

4. Collection of general data and information

The website of UNICconsult Strategy Development GmbH collects a series of general data and information each time the website is accessed by a data subject or an automated system. These general data and information are stored in the server’s log files. The following can be recorded: (1) the types and versions of browsers used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites which are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems. When using these general data and information, UNICconsult Strategy Development GmbH does not draw any conclusions about the data subject. This information is needed to (1) correctly deliver the contents of our website, (2) optimize the contents of our website and the advertising for it, (3) ensure the permanent functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. These anonymously collected data and information are therefore evaluated statistically by UNICconsult Strategy Development GmbH on the one hand and further with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

5. Subscription to our newsletter

On the website of UNICconsult Strategy Development GmbH, users are given the opportunity to subscribe to our company’s newsletter. The personal data transmitted to the person responsible for processing when ordering the newsletter results from the input mask used for this purpose. UNICconsult Strategy Development GmbH informs its customers and business partners at regular intervals by means of a newsletter about the company’s offers. The company’s newsletter can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter dispatch. A confirmation e-mail will be sent to the e-mail address registered by a data subject for the first time for newsletter dispatch for legal reasons in the double opt-in procedure. This confirmation e-mail is used to check whether the owner of the e-mail address as the data subject has authorized the receipt of the newsletter. When registering for the newsletter, we also store the IP address of the computer system assigned by the Internet service provider (ISP) and used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to understand the (possible) misuse of the e-mail address of a data subject at a later date and it therefore serves the aim of the legal protection of the controller. The personal data collected as part of a registration for the newsletter will only be used to send our newsletter. In addition, subscribers to the newsletter may be informed by e-mail, as long as this is necessary for the operation of the newsletter service or a registration in question, as this could be the case in the event of modifications to the newsletter offer, or in the event of a change in technical circumstances. There will be no transfer of personal data collected by the newsletter service to third parties. The subscription to our newsletter may be terminated by the data subject at any time. The consent to the storage of personal data, which the data subject has given for shipping the newsletter, may be revoked at any time. For the purpose of revocation of consent, a corresponding link is found in each newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the website of the controller, or to communicate this to the controller in a different way.

6. Newsletter-Tracking

The newsletters of UNICconsult Strategy Development GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such e-mails, which are sent in HTML format to enable log file recording and analysis. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, UNICconsult Strategy Development GmbH may see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by data subjects. Such personal data collected in the tracking pixels contained in the newsletters are stored and analyzed by the controller in order to optimize the shipping of the newsletter, as well as to adapt the content of future newsletters even better to the interests of the data subject. These personal data will not be passed on to third parties. Data subjects are at any time entitled to revoke the respective separate declaration of consent issued by means of the double-opt-in procedure. After a revocation, these personal data will be deleted by the controller. UNICconsult Strategy Development GmbH automatically regards a withdrawal from the receipt of the newsletter as a revocation.

7. Contact possibility via the website

The website of UNICconsult Strategy Development GmbH contains information that enables a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the data controller are stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.

8. Comments function in the blog on the website

UNICconsult Strategy Development GmbH offers users the possibility to leave individual comments on individual blog contributions on a blog, which is on the website of the controller. A blog is a web-based, publicly-accessible portal, through which one or more people called bloggers or web-bloggers may post articles or write down thoughts in so-called blogposts. Blogposts can usually be commented by third parties. If a data subject leaves a comment on the blog published on this website, the comments made by the data subject are also stored and published, as well as information on the date of the commentary and on the user’s (pseudonym) chosen by the data subject. In addition, the IP address assigned by the Internet service provider (ISP) to the data subject is also logged. This storage of the IP address takes place for security reasons, and in case the data subject violates the rights of third parties, or posts illegal content through a given comment. The storage of these personal data is, therefore, in the own interest of the data controller, so that he can exculpate in the event of an infringement. This collected personal data will not be passed to third parties, unless such a transfer is required by law or serves the aim of the defense of the data controller.

9. Subscription to comments in the blog on the website

Comments made on the UNICconsult Strategy Development GmbH blog can generally be subscribed to by third parties. In particular, there is the possibility that a commentator subscribes to the comments following his comment on a specific blog post. If an affected person decides to subscribe to comments, the person responsible for processing sends an automatic confirmation email to check in the double opt-in procedure whether the owner of the specified email address has really chosen this option. The option to subscribe to comments can be terminated at any time.

10. Routine deletion and blocking of personal data

The person responsible for processing processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage or as provided for by the European directive and regulation giver or another legislator in laws or regulations to which the person responsible for processing is subject. If the storage purpose is omitted or a storage period prescribed by the European directive and regulation giver or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with legal requirements.

11. Rights of the data subject

• a)    Right to confirmation

  Every data subject has the right granted by the European directive and regulation giver to request confirmation from the data controller as to whether personal data concerning them are being processed. If a data subject wishes to exercise this right of confirmation, they can contact an employee of the controller at any time.

• b)    Right to information

  Every person affected by the processing of personal data has the right granted by the European directive and regulation giver to receive free information from the data controller about the personal data stored about him and a copy of this information at any time. Furthermore, the European directive and regulation giver has granted the data subject information on the following information:

  • the processing purposes
  • the categories of personal data that are processed
  • the recipients or categories of recipients to whom the personal data have been disclosed or are still being disclosed, in particular to recipients in third countries or to international organizations
  • if possible, the planned duration for which the personal data will be stored, or, if this is not possible, the criteria for determining this duration
  • the existence of a right to correction or deletion of the personal data concerning them or to restriction of processing by the controller or a right to object to this processing
  • the existence of a right to lodge a complaint with a supervisory authority
  • if the personal data are not collected from the data subject: All available information about the origin of the data
  • the existence of automated decision-making including profiling in accordance with Article 22 (1) and (4) GDPR and – at least in these cases – meaningful information about the logic involved and the scope and intended effects of such processing for the data subject

  Furthermore, the data subject has a right to information as to whether personal data has been transmitted to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information about the appropriate guarantees in connection with the transmission. If a data subject wishes to exercise this right to information, they can contact an employee of the controller at any time.

• c)    Right to correction

  Every person affected by the processing of personal data has the right granted by the European directive and regulation giver to request the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data – also by means of a supplementary declaration. If a data subject wishes to exercise this right to correction, they can contact an employee of the controller at any time.

• d)    Right to deletion (right to be forgotten)

  Any person affected by the processing of personal data has the right granted by the European directive and regulation giver to demand that the data controller immediately delete the personal data concerning them, provided one of the following reasons applies and insofar as the processing is not necessary:

  • The personal data were collected or otherwise processed for such purposes for which they are no longer necessary.
  • The data subject revokes their consent on which the processing was based according to Art. 6 para. 1 letter a DS-GVO or Art. 9 para. 2 letter a DS-GVO, and there is no other legal basis for the processing.
  • The data subject objects to the processing pursuant to Art. 21 para. 1 DS-GVO, and there are no overriding legitimate reasons for the processing, or the data subject objects to the processing pursuant to Art. 21 para. 2 DS-GVO.
  • The personal data have been processed unlawfully.
  • The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the member states to which the data controller is subject.
  • The personal data were collected in relation to information society services offered pursuant to Art. 8 para. 1 DS-GVO.

  If one of the above reasons applies and a data subject wishes to arrange for the deletion of personal data stored at UNICconsult Strategieentwicklung GmbH, they can contact an employee of the data controller at any time. The UNICconsult Strategieentwicklung GmbH employee will arrange for the deletion request to be complied with immediately. If the personal data has been made public by UNICconsult Strategieentwicklung GmbH and our company is obliged to delete the personal data as the controller in accordance with Art. 17 para. 1 DS-GVO, UNICconsult Strategieentwicklung GmbH will take appropriate measures, including technical ones, taking into account the available technology and the implementation costs, to inform other data controllers who process the published personal data that the data subject has requested the deletion of all links to this personal data or of copies or replications of this personal data from these other data controllers, insofar as processing is not necessary. The UNICconsult Strategieentwicklung GmbH employee will arrange the necessary in individual cases.

• e)    Right to restriction of processing

  Any person affected by the processing of personal data has the right granted by the European directive and regulation giver to demand the restriction of processing from the data controller if one of the following conditions applies:

  • The accuracy of the personal data is contested by the data subject, for a period that allows the data controller to verify the accuracy of the personal data.
  • The processing is unlawful, the data subject refuses to delete the personal data and instead requests the restriction of the use of the personal data.
  • The data controller no longer needs the personal data for the purposes of processing, but the data subject needs them for the assertion, exercise or defense of legal claims.
  • The data subject has objected to the processing pursuant to Art. 21 para. 1 DS-GVO and it is not yet clear whether the legitimate reasons of the data controller outweigh those of the data subject.

  If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored at UNICconsult Strategieentwicklung GmbH, they can contact an employee of the data controller at any time. The UNICconsult Strategieentwicklung GmbH employee will arrange for the processing to be restricted.

• f)     Right to data portability

  Any person affected by the processing of personal data has the right granted by the European directive and regulation giver to receive the personal data concerning them, which have been provided by the data subject to a data controller, in a structured, common and machine-readable format. They also have the right to transmit this data to another data controller without hindrance from the data controller to whom the personal data have been provided, provided that the processing is based on consent pursuant to Art. 6 para. 1 letter a DS-GVO or Art. 9 para. 2 letter a DS-GVO or on a contract pursuant to Art. 6 para. 1 letter b DS-GVO and the processing is carried out using automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the data controller. Furthermore, when exercising their right to data portability pursuant to Art. 20 para. 1 DS-GVO, the data subject has the right to have the personal data transferred directly from one data controller to another, insofar as this is technically feasible and provided that this does not affect the rights and freedoms of other persons. To assert the right to data portability, the data subject can contact a UNICconsult Strategieentwicklung GmbH employee at any time.

• g)    Right to object

  Any person affected by the processing of personal data has the right granted by the European directive and regulation giver to object at any time, for reasons arising from their particular situation, to the processing of personal data concerning them, which is carried out on the basis of Art. 6 para. 1 letters e or f DS-GVO. This also applies to profiling based on these provisions. UNICconsult Strategy Development GmbH will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims. If UNICconsult Strategy Development GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling, insofar as it is associated with such direct advertising. If the data subject objects to UNICconsult Strategy Development GmbH processing for direct marketing purposes, UNICconsult Strategy Development GmbH will no longer process the personal data for these purposes. In addition, the data subject has the right, for reasons arising from their particular situation, to object to the processing of personal data concerning them, which is carried out at UNICconsult Strategy Development GmbH for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 para. 1 DS-GVO, unless such processing is necessary for the performance of a task carried out in the public interest. To exercise the right to object, the data subject can directly contact any employee of UNICconsult Strategy Development GmbH or another employee. The data subject is also free to exercise their right to object in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.

• h)    Automated decisions in individual cases including profiling

  Any person affected by the processing of personal data has the right granted by the European directive and regulation giver not to be subject to a decision based solely on automated processing – including profiling – which produces legal effects concerning them or similarly significantly affects them, unless the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is permissible under Union or Member State law to which the controller is subject and that law contains appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject, or (3) is made with the explicit consent of the data subject. If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller or (2) is made with the explicit consent of the data subject, UNICconsult Strategy Development GmbH takes appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject, including at least the right to obtain the intervention of a person on the part of the controller, to express their own point of view and to contest the decision. If the data subject wishes to exercise rights relating to automated decisions, they can contact an employee of the controller responsible for processing at any time.

• i)      Right to revoke a data protection consent

  Any person affected by the processing of personal data has the right granted by the European directive and regulation giver to revoke consent to the processing of personal data at any time. If the data subject wishes to exercise their right to revoke a consent, they can contact an employee of the controller responsible for processing at any time.

12. Data protection provisions for the use and application of Facebook

The person responsible for processing has integrated components of the company Facebook on this website. Facebook is a social network. A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or company-related information. Facebook allows users of the social network to create UNICconsult strategy development GmbH profiles, upload photos and network via friend requests. The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The person responsible for processing personal data is, if an affected person lives outside the USA or Canada, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Each time one of the individual pages of this website, which is operated by the person responsible for processing and on which a Facebook component (Facebook plug-in) has been integrated, is called up, the Internet browser on the information technology system of the affected person is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. An overview of all Facebook plug-ins can be accessed at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook receives information about which specific subpage of our website is visited by the person concerned. If the person concerned is logged into Facebook at the same time, Facebook recognizes each time our website is called up by the person concerned and during the entire duration of the respective stay on our website, which specific subpage of our website the person concerned visits. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the person concerned. If the person concerned activates one of the Facebook buttons integrated on our website, for example the “Like” button, or if the person concerned makes a comment, Facebook assigns this information to the personal Facebook user account of the person concerned and stores this personal data. Facebook always receives information via the Facebook component that the person concerned has visited our website if the person concerned is logged into Facebook at the same time as calling up our website; this takes place regardless of whether the person concerned clicks on the Facebook component or not. If such a transmission of this information to Facebook is not wanted by the person concerned, they can prevent the transmission by logging out of their Facebook account before calling up our website. The data policy published by Facebook, which can be accessed at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains what setting options Facebook offers to protect the privacy of the person concerned. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the person concerned to suppress data transmission to Facebook.

13. Privacy policy on the use and application of Google AdWords

The person responsible for processing has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place ads in Google’s search engine results as well as in the Google advertising network. Google AdWords allows an advertiser to predefine certain keywords, by means of which an ad is displayed in Google’s search engine results only when the user retrieves a keyword-relevant search result with the search engine. In the Google advertising network, the ads are distributed on topic-relevant websites using an automatic algorithm and taking into account the previously defined keywords. The operating company of the Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. The purpose of Google AdWords is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party advertising on our website. If a data subject arrives at our website via a Google ad, a so-called conversion cookie is placed on the data subject’s information technology system by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the cookie has not yet expired, it is used to trace whether certain sub-pages, such as the shopping cart of an online shop system, have been called up on our website. The conversion cookie allows both us and Google to trace whether a data subject who arrived at our website via an AdWords ad generated revenue, i.e. completed or cancelled a purchase of goods. The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. We in turn use these visit statistics to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimise our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject. The conversion cookie is used to store personal information, such as the websites visited by the data subject. Therefore, every time our website is visited, personal data, including the IP address of the internet connection used by the data subject, is transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected through the technical process to third parties. The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie set by Google AdWords can be deleted at any time via the internet browser or other software programs. Furthermore, the data subject has the opportunity to object to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from each of the internet browsers she uses and make the desired settings there. Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

14. Privacy policy on the use and application of LinkedIn

The person responsible for processing has integrated components of the LinkedIn Corporation on this website. LinkedIn is an internet-based social network that allows users to connect with existing business contacts and to make new business contacts. Over 400 million registered people use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world. The operating company of LinkedIn is the LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. For privacy matters outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible. Each time our website, which is equipped with a LinkedIn component (LinkedIn plug-in), is accessed, this component causes the browser used by the person concerned to download a corresponding representation of the LinkedIn component. Further information on the LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. As part of this technical process, LinkedIn receives information about which specific subpage of our website is visited by the person concerned. If the person concerned is logged into LinkedIn at the same time, LinkedIn recognizes each time our website is accessed by the person concerned and for the entire duration of the respective stay on our website, which specific subpage of our website the person concerned visits. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the person concerned. If the person concerned activates a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the person concerned and stores this personal data. LinkedIn always receives information via the LinkedIn component that the person concerned has visited our website if the person concerned is logged into LinkedIn at the same time as accessing our website; this happens regardless of whether the person concerned clicks on the LinkedIn component or not. If such a transmission of this information to LinkedIn is not wanted by the person concerned, they can prevent the transmission by logging out of their LinkedIn account before accessing our website. LinkedIn offers the possibility to unsubscribe from e-mail messages, SMS messages and targeted ads and to manage ad settings at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, who can set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. The applicable privacy policy of LinkedIn can be accessed at https://www.linkedin.com/legal/privacy-policy. The cookie policy of LinkedIn can be accessed at https://www.linkedin.com/legal/cookie-policy.

15. Privacy policy on the use and application of Matomo

The person responsible for processing has integrated the Matomo component on this website. Matomo is an open source software tool for web analysis. Web analysis is the collection, gathering and evaluation of data about the behavior of visitors to websites. A web analysis tool collects, among other things, data about which website a person concerned came to a website from (so-called referrer), which subpages of the website were accessed or how often and for what duration a subpage was viewed. Web analysis is mainly used to optimize a website and for the cost-benefit analysis of internet advertising. The software is operated on the server of the person responsible for processing, the log files, which are sensitive to data protection, are stored exclusively on this server. The purpose of the Matomo component is to analyze the flow of visitors to our website. The person responsible for processing uses the data and information obtained, among other things, to evaluate the use of this website in order to compile online reports, which show the activities on our websites. Matomo sets a cookie on the information technology system of the person concerned. What cookies are has already been explained above. With the setting of the cookie, an analysis of the use of our website is enabled. Each time one of the individual pages of this website is accessed, the internet browser on the information technology system of the person concerned is automatically caused by the Matomo component to transmit data to our server for the purpose of online analysis. In the course of this technical procedure, we obtain knowledge about personal data, such as the IP address of the person concerned, which, among other things, serves us to trace the origin of the visitors and clicks. Personal information, such as the access time, the location from which an access originated and the frequency of visits to our website, is stored by means of the cookie. Each time our website is visited, this personal data, including the IP address of the internet connection used by the person concerned, is transmitted to our server. This personal data is stored by us. We do not pass on this personal data to third parties. The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Matomo from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Matomo can be deleted at any time via an internet browser or other software programs. Furthermore, the person concerned has the possibility to object to and prevent the collection of data generated by Matomo and related to the use of this website. For this, the person concerned must set “Do Not Track” in their browser. However, with the setting of the opt-out cookie, there is the possibility that the websites of the person responsible for processing may no longer be fully usable for the person concerned. Further information and the applicable data protection regulations of Matomo can be accessed at https://matomo.org/privacy/.

16. Privacy policy on the use and application of Twitter

The person responsible for processing has integrated components of Twitter on this website. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and distribute so-called tweets, i.e. short messages, which are limited to 280 characters. These short messages are available to everyone, including people who are not registered with Twitter. However, the tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user’s tweets. Furthermore, Twitter allows a wide audience to be addressed via hashtags, links or retweets. The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Each time one of the individual pages of this website, which is operated by the person responsible for processing and on which a Twitter component (Twitter button) has been integrated, is called up, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Twitter component to download a representation of the corresponding Twitter component from Twitter. Further information on the Twitter buttons can be found at https://about.twitter.com/de/resources/buttons. As part of this technical process, Twitter receives information about which specific subpage of our website is visited by the person concerned. The purpose of integrating the Twitter component is to enable our users to disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers. If the person concerned is logged into Twitter at the same time, Twitter recognises each time our website is called up by the person concerned and for the entire duration of the respective stay on our website which specific subpage of our website the person concerned visits. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the person concerned. If the person concerned activates one of the Twitter buttons integrated on our website, the data and information transmitted with it are assigned to the personal Twitter user account of the person concerned and stored and processed by Twitter. Twitter always receives information via the Twitter component that the person concerned has visited our website if the person concerned is logged into Twitter at the same time as calling up our website; this takes place regardless of whether the person concerned clicks on the Twitter component or not. If such a transmission of this information to Twitter is not wanted by the person concerned, he or she can prevent the transmission by logging out of their Twitter account before calling up our website. The applicable data protection regulations of Twitter can be found at https://twitter.com/privacy?lang=de.

17. Data protection regulations for the use and application of Xing

The person responsible for processing has integrated components of Xing on this website. Xing is an Internet-based social network that enables users to connect with existing business contacts and to establish new business contacts. Individual users can create a personal profile of themselves on Xing. Companies can, for example, create company profiles or publish job offers on Xing. The operating company of Xing is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany. Each time one of the individual pages of this website, which is operated by the person responsible for processing and on which a Xing component (Xing plug-in) has been integrated, is called up, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Xing component to download a representation of the corresponding Xing component from Xing. Further information on the Xing plug-ins can be found at https://dev.xing.com/plugins. As part of this technical process, Xing receives information about which specific subpage of our website is visited by the person concerned. If the person concerned is logged into Xing at the same time, Xing recognises each time our website is called up by the person concerned and for the entire duration of the respective stay on our website which specific subpage of our website the person concerned visits. This information is collected by the Xing component and assigned by Xing to the respective Xing account of the person concerned. If the person concerned activates one of the Xing buttons integrated on our website, for example the “Share” button, Xing assigns this information to the personal Xing user account of the person concerned and stores this personal data. Xing always receives information via the Xing component that the person concerned has visited our website if the person concerned is logged into Xing at the same time as calling up our website; this takes place regardless of whether the person concerned clicks on the Xing component or not. If such a transmission of this information to Xing is not wanted by the person concerned, he or she can prevent the transmission by logging out of their Xing account before calling up our website. The data protection regulations published by Xing, which can be accessed at https://www.xing.com/privacy, provide information about the collection, processing and use of personal data by Xing. Furthermore, Xing has published data protection notices for the XING Share button at https://www.xing.com/app/share?op=data_protection.

18. Use of Google Analytics

We use Google Analytics to analyse website usage. The data obtained from this is used to optimise our website and advertising measures.

Google Analytics is provided to us by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google processes the data on website usage on our behalf and is contractually committed to measures to ensure the security and confidentiality of the processed data.

During your visit to the website, the following data is recorded, among other things:

• Pages accessed
• The achievement of “website goals” (e.g. contact requests and newsletter registrations)
• Your behaviour on the pages (for example, length of stay, clicks, scrolling behaviour)
• Your approximate location (country and city)
• Your IP address (in a shortened form, so that no unique assignment is possible)
• Technical information such as browser, Internet provider, end device and screen resolution
• Source of your visit (i.e. via which website or via which advertising medium you came to us)

Personal data such as name, address or contact details are never transferred to Google Analytics.

This data is transferred to Google servers in the USA. We would like to point out that the same level of data protection as within the EU cannot be guaranteed in the USA. 

Google Analytics stores cookies in your web browser for a period of two years since your last visit. These cookies contain a randomly generated user ID, with which you can be recognized on future website visits.

The recorded data is stored together with the randomly generated user ID, which allows the evaluation of pseudonymous user profiles. This user-related data is automatically deleted after 14 months. Other data remains stored indefinitely in aggregated form.

If you do not agree with the collection, you can prevent it by installing the browser add-on to deactivate Google Analytics once.

19. Legal basis for processing

Art. 6 I lit. a DS-GVO serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of any other service or consideration, the processing is based on Art. 6 I lit. b DS-GVO. The same applies to such processing operations which are necessary for carrying out pre-contractual measures, for example in the case of inquiries about our products or services. If our company is subject to a legal obligation by which processing of personal data is required, such as for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c DS-GVO. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d DS-GVO. Finally, processing operations could be based on Art. 6 I lit. f DS-GVO. This legal basis is used for processing operations which are not covered by any of the abovementioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. He considered that a legitimate interest could be assumed if the data subject is a client of the controller (Recital 47 Sentence 2 DS-GVO).

20. Legitimate interests pursued by the controller or a third party

Where the processing of personal data is based on Article 6 I lit. f DS-GVO our legitimate interest is to carry out our business in favor of the well-being of all our employees and the shareholders.

21. Period for which the personal data will be stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfillment or initiation of the contract.

22. Provision of personal data as statutory or contractual requirement; Requirement necessary to enter into a contract; Obligation of the data subject to provide the personal data; possible consequences of failure to provide such data

We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual provisions (e.g. information on the contractual partner). Sometimes it may be necessary to conclude a contract that the data subject provides us with personal data, which must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data when our company signs a contract with him or her. The non-provision of the personal data would have the consequence that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact any employee. The employee clarifies to the data subject whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data.

23. Existence of automated decision-making

As a responsible company, we do not use automatic decision-making or profiling.