Book Tip No. 6 (2015): “Retail Business in Germany” Perspectives – Strategies – Patterns of Success
Wiesbaden 2013.
Retail is facing the biggest challenges in its history: demographic change leads to new needs and different shopping behavior, consumers change their behavior in dealing with media and ordering methods, decades-long loyalties break up, brand manufacturers become active as retailers, vertical chains continue their advance, completely new business models are established, traditional providers are massively on the defensive, established retailers have to give up if their adaptation speed is not sufficient.
This book describes the status quo and the adaptation processes of retail in Germany. Perspectives, innovative strategies and patterns of success are shown.
In the now available 3rd edition, ten business models and company examples were newly included. The authors are directors, managing directors and board members of the respective companies; scientists and business consultants are responsible for the conceptual contributions.
The target group of the book are practitioners from the areas of Retail and Fashion Business as well as Fast Moving Consumer Goods, furthermore scientists and students from the areas of Marketing, Sales and Trade.
From the content
– Strategic challenges and perspectives for the Retail Business
– Customer Insights for the Retail Business
– Marketing strategic perspectives for the Retail Business
– Social Media, Cross Channel and Multi Device Management in the Retail Business
– Innovative business concepts and successful strategies in the Retail Business
