Another area of expertise and focus for UNICconsult is marketing. UNICconsult has developed marketing strategies, designed product positioning concepts, developed communication strategies (often in close cooperation with the client’s agencies), designed and implemented direct marketing campaigns, conducted namefinding projects, developed and implemented pricing strategies, and also subjected service strategies to a review and revision, especially for retail and B2B companies.
Of particular importance to UNICconsult is the concept of integrated marketing: we only speak of an integrated marketing strategy when all stakeholders of a company are addressed, when the employees of a company are also part of an (internal) marketing strategy, when it comes to binding customers in the long term, when marketing resources are trimmed for efficiency.
Direct Marketing and Customer Loyalty Management
As part of integrated marketing concepts, direct customer approach and customer loyalty (Customer Loyalty Management) play a significant role. UNICconsult has designed direct marketing strategies for various industries and realized them together with the customers.
The direct success control and economic efficiency consideration for each individual measure, minimized scattering losses in communication and the chance to lead a direct customer dialogue are the decisive arguments for direct marketing strategies. At the same time, direct marketing is an ideal instrument for customer loyalty campaigns.
Online B2B Marketing
Our empirical study on B2B online marketing shows that marketing processes are also changing significantly in B2B business. It proves that only a part of the surveyed companies has recognized the opportunity.
