Pricing is one of the most underestimated marketing tools - yet there is a lot of potential for sustainable value creation. How to use intelligent methodology to leverage the sometimes complex pricing processes for your own benefit and convert them into market advantages is conveyed by pricing expert Prof. Riekhof in this practice-oriented intensive seminar.

Next Pricing Seminar on March 18/19, 2021

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Pricing is one of the most underestimated marketing tools. It contains a frequently neglected potential for sustainable value creation. Many companies still lack a long-term strategy to deal with the daily, sometimes complex aspects of the pricing process.

In this two-day practice-oriented intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof presents a well-applicable methodological framework, a “toolbox” that all participants can understand and apply. You will get to know, among other things, the 4 levers for increasing the pricing competence of companies. These levers are not only explained theoretically, but are applied using practical examples from the participants’ everyday work. Therefore, participants from various industries are recommended to bring specific pricing issues from their own work area into the seminar to work on them there.

Early registration is recommended as places are limited.

For more information, visit:
www.unicconsult.com/pricing-seminar

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