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Achieving improved and sustainable value creation with smart pricing? How this works for companies, especially in economically challenging times, is conveyed by Prof. Dr. Hans-Christian Riekhof, one of the leading pricing experts, in this popular intensive seminar.

Pricing Seminar with Prof. Riekhof on 27./28.06.2024 in Hamburg

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Many companies still underestimate the topic of pricing – our studies prove this. What’s more: Often there is a lack of a well-thought-out strategy for dealing with pricing processes on a daily basis. Not least due to current economic developments, such as supply bottlenecks and inflation, the tasks have become even more complex.

Like hardly any other marketing tool, pricing, when used correctly, sometimes offers considerable potential for sustainable value creation. The renowned pricing expert Professor Dr. Hans-Christian Riekhof provides a profound methodological framework in this practical two-day intensive seminar, which is practical, clear and easy to understand, and thus helps companies to increase their pricing competence.

He does not only stick to theory, but the tools presented are also applied using practical examples from the participants’ everyday work. Participants, who can come from a wide variety of industries, are therefore recommended to bring specific pricing issues from their own work area into the seminar in order to work on them there.

The seminar on June 27 and 28, 2024 in Hamburg is aimed at executives and experts in marketing and sales who are confronted with pricing questions in everyday life and who are looking for a pragmatic way to embed price decisions in a long-term price strategy and thereby increase value creation.

Early registration is recommended as places are limited.

Find out here what previous participants thought of the seminar
https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/

Further information at: www.unicconsult.com/pricing-seminar

Beim Value Pricing soll der bei den Kunden erzeugte Wert bzw. die Wertschätzung Basis des strategischen Pricing werden. Doch wie kann man die Werttreiber aus Kundensicht mit einer pragmatischen Methodik erfassen? Wir haben gute Erfahrungen mit Kunden-Workshops gemacht, bei denen man Heavy User einlädt.

Pricing-Newsletter No. 57 (2022): Value Pricing – Identifying Value Drivers with Heavy User Workshops

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Beim Value Pricing soll der bei den Kunden erzeugte Wert bzw. die Wertschätzung Basis des strategischen Pricing werden. Doch wie kann man die Werttreiber aus Kundensicht mit einer pragmatischen Methodik erfassen? Wir haben gute Erfahrungen mit Kunden-Workshops gemacht, bei denen man Heavy User einlädt.

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.

Welchen Stellenwert hat der systematische Aufbau von Pricing-Kompetenz in der Management-Entwicklung? In diesem Newsletter wollen wir einmal die Motivationslage von Mitarbeitern erkunden, an einem Pricing-Seminar teilzunehmen.

Pricing-Newsletter No. 51 (2021): Why Employees Participate in Pricing Seminars

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Welchen Stellenwert hat der systematische Aufbau von Pricing-Kompetenz in der Management-Entwicklung? In diesem Newsletter wollen wir einmal die Motivationslage von Mitarbeitern erkunden, an einem Pricing-Seminar teilzunehmen.

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.

Pricing is one of the most underestimated marketing tools - yet there is a lot of potential for sustainable value creation. How to use intelligent methodology to leverage the sometimes complex pricing processes for your own benefit and convert them into market advantages is conveyed by pricing expert Prof. Riekhof in this practice-oriented intensive seminar.

Next Pricing Seminar on March 18/19, 2021

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Pricing is one of the most underestimated marketing tools. It contains a frequently neglected potential for sustainable value creation. Many companies still lack a long-term strategy to deal with the daily, sometimes complex aspects of the pricing process.

In this two-day practice-oriented intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof presents a well-applicable methodological framework, a “toolbox” that all participants can understand and apply. You will get to know, among other things, the 4 levers for increasing the pricing competence of companies. These levers are not only explained theoretically, but are applied using practical examples from the participants’ everyday work. Therefore, participants from various industries are recommended to bring specific pricing issues from their own work area into the seminar to work on them there.

Early registration is recommended as places are limited.

For more information, visit:
www.unicconsult.com/pricing-seminar

Reserve now: In this practical pricing seminar, you will learn the components of a long-term pricing strategy, learn to review pricing processes, learn to perfect price communication and introduce effective price controlling.

Next Pricing Seminar on June 18/19, 2020

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Too often, price is associated solely with price reductions. However, using price as a strategic lever for more value creation requires a long-term concept.

In this practical pricing seminar, you will learn the components of a long-term pricing strategy, learn to review pricing processes, learn to perfect price communication and introduce effective price controlling.

Further dates: on October 1/2 and on December 3/4, 2020

For more information, visit:
www.unicconsult.com/pricing-seminar/