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Pricing Seminar with Prof. Riekhof on 20/21.02.2025 in Hamburg
When it comes to their pricing policy, many companies still act relatively unsystematically, in fact a well-thought-out sustainable pricing strategy is often lacking. This is evidenced by our regular empirical pricing studies. The daily handling of pricing processes, not least intensified by current economic developments such as inflation, supply bottlenecks and increased procurement costs, is often perceived as very complex and often leads to a lack of consistency.
When applied correctly, the marketing tool Pricing has considerable potential for sustainable value creation. How to simplify pricing and optimally align it strategically, is conveyed by the renowned pricing expert Professor Dr. Hans-Christian Riekhof in this practice-oriented two-day intensive seminar. Practical, clear and easy to understand, he provides a solid methodological framework and thus helps companies to increase their pricing competence.
In addition to theory, practice also plays a major role in the intensive pricing seminar, with Professor Riekhof addressing specific questions from the seminar participants’ everyday work. Participants are therefore advised to bring their own company-specific topics.
The seminar on 20/21. February 2025 in Hamburg is aimed at executives and specialists in marketing and sales who are confronted with pricing questions in their daily work and who are looking for a pragmatic way to embed price decisions in a long-term pricing strategy and thus increase value creation.
Anyone who wants to participate should hurry. There are currently only a few places left.
Read the impressions of previous seminar participants here
https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/
More information at
www.unicconsult.com/pricing-seminar
Pricing Seminar with Prof. Riekhof on 27./28.06.2024 in Hamburg
Many companies still underestimate the topic of pricing – our studies prove this. What’s more: Often there is a lack of a well-thought-out strategy for dealing with pricing processes on a daily basis. Not least due to current economic developments, such as supply bottlenecks and inflation, the tasks have become even more complex.
Like hardly any other marketing tool, pricing, when used correctly, sometimes offers considerable potential for sustainable value creation. The renowned pricing expert Professor Dr. Hans-Christian Riekhof provides a profound methodological framework in this practical two-day intensive seminar, which is practical, clear and easy to understand, and thus helps companies to increase their pricing competence.
He does not only stick to theory, but the tools presented are also applied using practical examples from the participants’ everyday work. Participants, who can come from a wide variety of industries, are therefore recommended to bring specific pricing issues from their own work area into the seminar in order to work on them there.
The seminar on June 27 and 28, 2024 in Hamburg is aimed at executives and experts in marketing and sales who are confronted with pricing questions in everyday life and who are looking for a pragmatic way to embed price decisions in a long-term price strategy and thereby increase value creation.
Early registration is recommended as places are limited.
Find out here what previous participants thought of the seminar
https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/
Further information at: www.unicconsult.com/pricing-seminar
Pricing Seminar on 05.10/06.10.2023 in Hamburg
Pricing is one of the most underestimated marketing tools. Therefore, the potential for sustainable value creation inherent in it often remains largely unnoticed. Many companies still lack a long-term strategy to deal with the daily, sometimes complex challenges of the pricing process.
In this two-day practical intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof clearly conveys a practical methodological framework for increasing the pricing competence of companies. Using four levers, not only is the theory conveyed, but these are also applied using practical examples from the participants’ everyday work. Therefore, participants, who can come from a wide variety of industries, are recommended to bring specific pricing issues from their own work area into the seminar to work on them there.
The seminar is aimed at executives and experts in marketing and sales who are confronted with pricing issues in everyday life and who are looking for a pragmatic way to embed price decisions in a long-term pricing strategy and thereby increase value creation.
Early registration is recommended as places are limited.
Read how previous participants rate the seminar
https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/
More information at: www.unicconsult.com/pricing-seminar
Pricing Seminar on 30.11/01.12.2023 in Hamburg
Pricing is one of the most underestimated marketing tools. Therefore, the potential for sustainable value creation inherent in it is often largely overlooked. Many companies still lack a long-term strategy to deal with the daily, sometimes complex challenges of the pricing process.
In this two-day practical intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof provides a comprehensible practical methodological framework for increasing the pricing competence of companies. Using four levers, not only is the theory taught, but these are also applied using practical examples from the participants’ everyday work. Therefore, participants from various industries are recommended to bring specific pricing issues from their own work area into the seminar to work on them there.
The seminar is aimed at executives and experts in marketing and sales who are confronted with pricing questions in everyday life and who are looking for a pragmatic way to embed price decisions in a long-term pricing strategy and thereby increase value creation.
As always, early registration is recommended as places are limited.
Read how previous participants rate the seminar
https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/
More information at:
www.unicconsult.com/pricing-seminar
Pricing Seminar on 22.06/23.06.2023 in Hamburg
Pricing is one of the most underestimated marketing tools. Therefore, the potential for sustainable value creation often remains largely unnoticed. Many companies still lack a long-term strategy to deal with the daily, sometimes complex challenges of the pricing process.
In this two-day, practice-oriented intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof provides a comprehensible, practical methodological framework for increasing the pricing competence of companies. Using four levers, not only is the theory conveyed, but these are also applied using practical examples from the participants’ everyday work. Therefore, participants from various industries are recommended to bring specific pricing issues from their own work area into the seminar to work on them there.
The seminar is aimed at executives and experts in marketing and sales who are confronted with pricing questions in everyday life and who are looking for a pragmatic way to embed price decisions in a long-term pricing strategy and thereby increase value creation.
Early registration is recommended as places are limited.
Read how previous participants rate the seminar
https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/
More information at: www.unicconsult.com/pricing-seminar
Pricing Seminar on 30.09/01.10.2022 in Hamburg
Pricing is one of the most underestimated marketing tools. It contains a frequently neglected potential for sustainable value creation. Many companies still lack a long-term strategy to deal with the daily, sometimes complex aspects of the pricing process.
In this two-day practical intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof provides a comprehensible practical methodological framework, a “toolbox”, in which, among other things, 4 levers for increasing the pricing competence of companies are highlighted. These levers are not only explained theoretically, but are applied using practical examples from the participants’ everyday work. Participants, who can come from a wide range of industries, are therefore recommended to bring specific pricing issues from their own work area into the seminar to work on them there.
Early registration is recommended as places are limited.
Read how previous participants rate the seminar
https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/
Further information at: www.unicconsult.com/pricing-seminar
Last time this year: Pricing Seminar on 01. and 02.12.2022
Too often, price is associated solely with price reductions. However, using price as a strategic lever for more value creation requires a long-term concept. And the current times of inflation require a viable strategic pricing concept more than ever.
In this practice-oriented Pricing Seminar in Hamburg, the last one in 2022, you will learn the building blocks of a long-term pricing strategy with the renowned pricing expert Prof. Hans-Christian Riekhof, learn to review pricing processes, learn to perfect price communication and introduce effective price controlling.
Reserve your place now!
For more information, visit:
www.unicconsult.com/pricing-seminar/