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Pricing Seminar with Prof. Riekhof on 27./28.06.2024 in Hamburg
Many companies still underestimate the topic of pricing – our studies prove this. What’s more: Often there is a lack of a well-thought-out strategy for dealing with pricing processes on a daily basis. Not least due to current economic developments, such as supply bottlenecks and inflation, the tasks have become even more complex.
Like hardly any other marketing tool, pricing, when used correctly, sometimes offers considerable potential for sustainable value creation. The renowned pricing expert Professor Dr. Hans-Christian Riekhof provides a profound methodological framework in this practical two-day intensive seminar, which is practical, clear and easy to understand, and thus helps companies to increase their pricing competence.
He does not only stick to theory, but the tools presented are also applied using practical examples from the participants’ everyday work. Participants, who can come from a wide variety of industries, are therefore recommended to bring specific pricing issues from their own work area into the seminar in order to work on them there.
The seminar on June 27 and 28, 2024 in Hamburg is aimed at executives and experts in marketing and sales who are confronted with pricing questions in everyday life and who are looking for a pragmatic way to embed price decisions in a long-term price strategy and thereby increase value creation.
Early registration is recommended as places are limited.
Find out here what previous participants thought of the seminar
https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/
Further information at: www.unicconsult.com/pricing-seminar
Next Pricing Seminar on March 18/19, 2021
Pricing is one of the most underestimated marketing tools. It contains a frequently neglected potential for sustainable value creation. Many companies still lack a long-term strategy to deal with the daily, sometimes complex aspects of the pricing process.
In this two-day practice-oriented intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof presents a well-applicable methodological framework, a “toolbox” that all participants can understand and apply. You will get to know, among other things, the 4 levers for increasing the pricing competence of companies. These levers are not only explained theoretically, but are applied using practical examples from the participants’ everyday work. Therefore, participants from various industries are recommended to bring specific pricing issues from their own work area into the seminar to work on them there.
Early registration is recommended as places are limited.
For more information, visit:
www.unicconsult.com/pricing-seminar
Content Marketing: The Brand as a Media Event
Content Marketing: The Brand as a Media Event.
An empirical study by Prof. Dr. Hans-Christian Riekhof, PFH Göttingen 2017
Lecture on March 21, 2017, Marketing Club Hannover
Prof. Dr. Hans-Christian Riekhof, International Marketing, PFH Göttingen 2017
Content Marketing means inventing or discovering exciting stories for a brand or a company, staging and preparing them and ensuring their distribution, especially also in the media. What is behind the underlying idea of communicating without selling?
A very small part of companies have so far developed a content marketing strategy or use a corresponding concept paper. Content Marketing is not so new at its core. Are the potentials already exhausted? What goals are pursued with it? What expectations are associated with it? The present study report provides insight into the success factors.
You can learn more in the complete study, which you can download here .