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Mariana Mazzucato: The State’s Contribution to Value Creation
/0 Comments/in Unkategorisiert/by Jürgen KettlerPricing Seminar on 30.09/01.10.2022 in Hamburg
/in Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofPricing is one of the most underestimated marketing tools. It contains a frequently neglected potential for sustainable value creation. Many companies still lack a long-term strategy to deal with the daily, sometimes complex aspects of the pricing process.
In this two-day practical intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof provides a comprehensible practical methodological framework, a “toolbox”, in which, among other things, 4 levers for increasing the pricing competence of companies are highlighted. These levers are not only explained theoretically, but are applied using practical examples from the participants’ everyday work. Participants, who can come from a wide range of industries, are therefore recommended to bring specific pricing issues from their own work area into the seminar to work on them there.
Early registration is recommended as places are limited.
Read how previous participants rate the seminar
https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/
Further information at: www.unicconsult.com/pricing-seminar
Next Pricing Seminar on March 18/19, 2021
/in Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofPricing is one of the most underestimated marketing tools. It contains a frequently neglected potential for sustainable value creation. Many companies still lack a long-term strategy to deal with the daily, sometimes complex aspects of the pricing process.
In this two-day practice-oriented intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof presents a well-applicable methodological framework, a “toolbox” that all participants can understand and apply. You will get to know, among other things, the 4 levers for increasing the pricing competence of companies. These levers are not only explained theoretically, but are applied using practical examples from the participants’ everyday work. Therefore, participants from various industries are recommended to bring specific pricing issues from their own work area into the seminar to work on them there.
Early registration is recommended as places are limited.
For more information, visit:
www.unicconsult.com/pricing-seminar
Clemens Fuest and Daniel Groß on a cost brake during the lockdown
/in Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofNext Pricing Seminar on 01./02. October 2020 – only a few spots left!
/in Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofToo often, price is associated solely with price reductions. However, using price as a strategic lever for more value creation requires a long-term concept.
In this practice-oriented pricing seminar, you will get to know the building blocks of a long-term pricing strategy, learn to check pricing processes, learn to perfect price communication and introduce effective price controlling.
Current announcement: Only a few spots are left for this seminar.
Another date: on 3./4. December 2020
For more information, visit:
www.unicconsult.com/pricing-seminar/
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Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.