Pricing Seminar on 30.11/01.12.2023 in Hamburg
Pricing is one of the most underestimated marketing tools. Therefore, the potential for sustainable value creation inherent in it is often largely overlooked. Many companies still lack a long-term strategy to deal with the daily, sometimes complex challenges of the pricing process.
In this two-day practical intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof provides a comprehensible practical methodological framework for increasing the pricing competence of companies. Using four levers, not only is the theory taught, but these are also applied using practical examples from the participants’ everyday work. Therefore, participants from various industries are recommended to bring specific pricing issues from their own work area into the seminar to work on them there.
The seminar is aimed at executives and experts in marketing and sales who are confronted with pricing questions in everyday life and who are looking for a pragmatic way to embed price decisions in a long-term pricing strategy and thereby increase value creation.
As always, early registration is recommended as places are limited.
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https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/
More information at:
www.unicconsult.com/pricing-seminar