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23.09.2022 │ Göttingen – Göttingen Alumni Day of the PFH Private University of Göttingen
The Göttingen Alumni Day, to which the PFH Private University of Göttingen cordially invites you on 23.09.2022, promises to be a particularly interesting event. The popular format has had to pause for five years – not least due to the pandemic. For this year, the initiators Hans-Christian Riekhof, Hubert Schüle and Frank Albe have organized an event where a number of alumni from the 1999 – 2019 graduating classes in the subjects of business informatics, business administration and general management could be won as speakers for the three panels on digitization, globalization and pricing. The Alumni Day is placed under the triad “1 day – 3 topics – 13 opinions”.
In addition to their exciting lectures, there will be many opportunities at the Göttingen Alumni Day – true to the traditional networking idea of bringing students together across generations at their “Alma Mater” – to deepen old friendships, create new connections and devote themselves to an exciting and lively exchange at the reunion. The visitors can look forward to an evening event in Bremer’s wine cellar at the end.
The total of 13 speakers at the Göttingen Alumni Day 2022:
– Christoph Ahlborn (Nestlé Waters Germany GmbH)
– Michael Appel (MHP Management and IT Consulting GmbH)
– Stefan Baumert (TUI Germany GmbH)
– Ludwig Leopold Büttenbender (Schnellecke Real Estate)
– Matthias Dix (Fujitsu Services GmbH)
– Claudia Eißmann (Eissmann Automotive Germany GmbH)
– Luise Hanebeck (Deloitte GmbH)
– Florian Hoffmann (Kontorra Family Office GmbH)
– Rainer Lehmann (Sartorius)
– Heiko Reinhard (Ottobock SE & Co. KGaA)
– Francesca Rodewald (Mercedes Benz AG)
– Benjamin Schoderer (Yum! Kentucky Fried Chicken)
– John-Hendrik Viertelhaus (VICOGO GmbH)
Further information in our detailed brochure:
https://www.unicconsult.com/wp-content/uploads/2022/09/PFH_Broschuere_Goettinger_Alumnitag_2022.pdf
Registration requested at bauer@nullpfh.de
The Digitization of Stationary Retail – Prof. Riekhof on the PFH Podcast
In the current episode of the podcast “Beyond the Knowledge”, Prof. Dr. Hans-Christian Riekhof, CEO of the company locandis and Professor of General Business Administration at PFH Göttingen, talks about the opportunities of digitization in retail and presents the results of a current expert survey on the theme of Instore Navigation. According to Dr. Hans-Christian Riekhof, the three major challenges for trade in the coming years are:
- to realize an experience-oriented and high-quality design of the store areas
- to improve delivery capability and logistical processes.
- to drive digitization also in stationary retail and to communicate with customers not only face-to-face, but also via smartphone.
In an expert survey, Prof. Riekhof examined the digitization of retail. What are the major challenges for retail and how will the marketing concepts of retail develop in the future? These and other topics are discussed in the third episode of the PFH Podcast “Beyond the Knowledge”.
You can access the entire podcast episode here and then listen to it on all common podcast channels.
More about the company locandis:
www.locandis.de
Digitization of Retail: Trade Magazine Reports on Solutions from locandis
On the topic of “Digitization of Retail”, the magazine Rundschau für den Lebensmittelhandel has now reported under the title “The Next Step”. The digitization of retail cannot be stopped, but it is less clear how the process must actually proceed in order to stay in the game as a retailer, and which technological upheavals will ultimately shape the shopping of the future.
In the course of the research for the article, the experts for suitable solutions around location-based marketing, indoor navigation, digital customer cards from the Hamburg company locandis were also asked for an assessment. Thus, the following is reported about co-managing director Prof. Dr. Hans-Christian Riekhof and locandis, among others.
Digitalization of Retail: Digital customer card with functions such as location-based marketing and in-store navigation
…With his company Locandis, Riekhof has now implemented a system in the Hagebaumarkt C.J.Wigger in Neumünster that could close all these gaps. “The basis is the digital customer card, which basically does the same as Amazon: it records what the buying behavior was in the past. And this card can then be connected with various functions, e.g. an in-store navigation and a location-based marketing, since I know when the customer is at which shelf.” This opens up completely new ways of marketing, because if a customer is e.g. in the confectionery department, it can be assumed that he is also interested in this product group – which makes him more receptive to tailored advertising at the scene…. “We digitize everything possible. Therefore, stationary retail should also digitally map the shopping process”, says Riekhof.
Links:
You can read/download the detailed article here as a pdf:
https://www.unicconsult.com/wp-content/uploads/2022/02/RUNDSCHAU-2202_Seiten-15-21.pdf
Instore Navigation: Expert Survey Results Report
An expert survey on the topic of Instore Navigation was conducted as part of the ERDF-funded DeepNav project by the PFH Private University of Göttingen. The results are now available.
Background: In contrast to online retail, digitization in stationary retail is progressing more slowly. This raises the question of a consistent implementation of accompanying digital communication concepts with the customer on site, especially for stationary store concepts. Instore Navigation, controlled by company-specific apps on smartphones, offers a range of options to practically support customers and improve the shopping experience, such as by facilitating product search.
Among other things, it was examined what contribution Instore Navigation makes in large-scale stationary retail to establish a digital customer dialogue on site. Can this generate exciting insights for retail? What role do app-based customer cards play, with which customers can be delivered promotional information directly at the shelf via push messages? How is this topic area assessed by experts, from the perspective of the companies?
The study basically shows two things: retail is at most at the beginning of a digitization of the customer experience in the stores, but there are also very concrete considerations visible on how to integrate Instore Navigation into this digitization process.
The study was created by Prof. Dr. Hans-Christian Riekhof, Professor of International Marketing at the PFH Private University of Göttingen, supported by the PFH graduates Mathieu Grüneklee and Leon Reutel.
Here you can read the results:
Further links: