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In an interview, Julian Jansen, Director of Content at ABOUT YOU, reveals, among other things, the digital effort the fashion retailer makes to reach the community with a 360-degree orientation and the opportunities the company uses to evaluate data.

Fashion Retailer ABOUT YOU: Brand Message is Communicated Digitally in 360 Degrees

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ABOUT YOU Julian Jansen
Julian Jansen, Director Content, ABOUT YOU

“Marketing in times of digital upheaval” is the motto of the 7th Göttingen Marketing Day on November 8th, to which the PFH Private University of Göttingen invites. In the focus of our interview series with the participating speakers, which Professor Dr. Hans-Christian Riekhof has conducted in advance, today is a large fashion company. In the conversation, Julian Jansen, Director Content at ABOUT YOU, reveals, among other things, how the former Otto start-up implements a 360-degree orientation with platform-specific social media content.

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In an interview ahead of the 7th Göttingen Marketing Day, Björn Loose, Senior Vice President MAN Truck & Bus Germany GmbH, provides insight into the marketing of the B2B company against the backdrop of digitization.

Why Influencer Marketing Plays a Big Role at MAN

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MAN Björn Loose
Björn Loose, Senior Vice President MAN Truck & Bus SE

Under the motto “Marketing in times of digital awakening”, the PFH Private University of Göttingen invites you to the Göttingen Marketing Day on November 8. In advance, Prof. Dr. Hans-Christian Riekhof interviewed some of the speakers. Here Björn Loose, Senior Vice President MAN Truck & Bus SE, provides insights into the marketing of the B2B company against the backdrop of digitalization.

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The company KIND Hearing Aids operates in two very different business fields with hearing acoustics and optometry. This presents a challenge in terms of the digitalization of marketing. An interview in advance of the 7th Göttingen Marketing Day.

How KIND Hearing Aids Masters the Balance Between Analog and Digital

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Alexander Kind Hearing Aids
Masters the digitalization of marketing with a portfolio of analog and fully digital high-tech products: Dr. Alexander Kind, Managing Director of KIND Hearing Aids GmbH & Co. KG

Under the motto “Marketing in times of digital awakening”, the PFH Private University of Göttingen invites you to the Göttingen Marketing Day on November 8. In advance, Prof. Dr. Hans-Christian Riekhof interviewed some of the speakers. Today, Dr. Alexander Kind, Managing Director of KIND Hearing Aids GmbH & Co. KG, presents the challenges and opportunities of digitalization in hearing acoustics and optometry – with a portfolio of analog and fully digital high-tech products.

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In an interview, Martin Deutsch, board member of Einbecker Brauhaus AG, explains how it is possible to reach target groups from the young lifestyle-oriented to the classic-traditional beer drinker at the same time.

How Einbecker Brewery Operates Marketing in the Digital Age

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Einbecker Martin Deutsch
Martin Deutsch, Board Member Einbecker Brauhaus AG

Under the motto “Marketing in times of digital upheaval”, the Private University of Göttingen (PFH) invites you to the 7th Göttingen Marketing Day on November 8, 2019. In advance, Prof. Dr. Hans-Christian Riekhof interviewed some of the speakers. Today, Martin Deutsch, board member of Einbecker Brauhaus AG, explains how it is possible to reach target groups from the young lifestyle-oriented to the classic-traditional beer drinker at the same time .

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At the 7th Göttingen Marketing Day on 08.11.2019, top companies offer exciting lectures on the topic of digitization. Initiator Prof. Dr. Hans-Christian Riekhof and the PFH Private University of Göttingen have created an exclusive event for all marketing enthusiasts.

7th Göttingen Marketing Day: Marketing in Times of Digital Upheaval

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When even politicians discuss the development of a digital ministry, this is a clear indication that the topic of digitization has arrived in society. Naturally, companies deal with these topics much earlier. And in the implementation of digitization strategies, they are usually faster. The pressure to act in the world of work is great. What is needed are comprehensible digitization strategies.

For the 7th Göttingen Marketing Day, the PFH Private University of Göttingen and initiator Dr. Hans-Christian Riekhof, Professor of International Marketing, were again able to attract a very wide range of speakers and companies. In addition to the international fashion companies Hugo Boss and ABOUT YOU and the medium-sized companies Einbecker Brauerei AG and Hörgräte KIND, the exclusive luxury brand Bugatti also makes an exciting contribution, as does MAN as a B2B corporation and a top communication agency Jung von Matt with the example Berliner Verkehrsbetriebe as a regional B2C service provider.

Exciting lectures, interesting discussions and conversations as well as valuable new contacts are the framework for an event that is considered one of the highlights of the year. At the end of the evening, initiator Hans Christian Riekhof invites you to the historic wine cellar of the traditional Göttingen company Bremer. In a first-class ambience, guests can expect an excellent selection of wines and a Mediterranean buffet – and nice conversations.

The program on 08.11.2019 in detail:

09.30 – 10.00 am: Get together with coffee and croissants in the rooms of the PFH Private University of Göttingen

10.00 – 10.15 am: Welcome and opening of the 7th Göttingen Marketing Day, Prof. Dr. Hans-Christian Riekhof

10.15 – 10.45 am: Hugo Boss: Customer-oriented customer distribution — a growth driver and effective marketing instrument, Bernd Hake, Chief Sales Officer

10.45 – 11.15 am: Einbecker Brauerei AG: Marketing in the digital age – challenge for a medium-sized brewery, Martin Deutsch, Board of Directors

11.15 – 11.30 am: Discussion / Questions and Answers (Q&A)
11.30 – 12.00 pm: Coffee break

12.00 – 12.30 pm: Bugatti Engineering GmbH: When the spark jumped over… – how a technological innovation conquered the media world, Frank Götze, Head of New Technologies

12.30 – 13.00 pm: KIND Hearing Aids GmbH & Co. KG: Digitization at KIND – challenge and opportunity in hearing acoustics and optometry, Dr. Alexander Kind, Managing Director

13.00 – 13.15 pm: Discussion / Questions and Answers (Q&A)
13.15 – 14.15 pm: Lunch break

14.15 – 14.45 pm: ABOUT YOU GmbH: Content strategies. 360-degree influencer marketing from ABOUT YOU. Julian Jansen, Director Content

14.45 – 15.10 pm: MAN Truck & Bus SE: MAN TGE – how to successfully position a new vehicle. Björn Loose, Senior Vice President

15.10 – 15.30 pm: Jung von Matt/SAGA GmbH: BVG – how to dust off a public transport provider, Stephan Giest, Managing Director and Partner JvM

15.30 – 16.00 pm: Discussion / Questions and Answers (Q&A)
16.00 – 17.00 pm: Conclusion with coffee and conversations

From 18.00 pm: Start of evening event with champagne reception in the historic wine cellar in the Weinhaus Bremer

Here you can download the detailed program.

Registration:

by mail to Tina Wieschollek
E-Mail: info@nullpfh.de

Please register online or by e-mail. You will receive a registration confirmation and an invoice for the participation fees.

Participation fees (incl. VAT):

Students of the PFH: 50,- Euro
Alumni of the PFH: 190,- Euro
Members of the Board of Trustees companies: 290,- Euro
All other participants: 390,- Euro

At 18.00 a evening event takes place, to which the participants are cordially invited. Please indicate when registering whether you will be attending the evening event. The buffet and the welcome champagne are already included in the participant price.

 

Photo: Gerd Altmann (pixabay.com)

The digitization of our work and private lives causes discomfort to many people. Prof. Riekhof examines the trends behind it and provides clarification in his lecture.

25.04.2019│ Hamburg – The digital trends of the next 30 years

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The digitization of our work as well as our private lives causes a lot of discomfort to many people. This is understandable because digitization is initially complex and abstract. Prof. Dr. Hans-Christian Riekhof examines in his lecture titled “The digital trends of the next 30 years: Why we should be less afraid of the digitization of our lives”, how we can give digitization a meaningful framework, how we can use it sensibly and integrate it into our everyday life.

Many people also feel discomfort because the rate of change is very high. Therefore, it is all the more important to recognize and understand the underlying trends. What is familiar to us evokes fewer negative reactions. Prof. Riekhof shows which basic patterns of digitization we will encounter in the coming decades and how we can find a way to give digitization a meaningful framework.

Event location/Date
Business Club Hamburg
Elbchausee 43
22765 Hamburg
19:00 – 22:00 Uhr

After the event, a joint conclusion with interesting conversations and culinary delights is planned.

Cost:
Participation in this event is associated with a cost contribution of 38 euros per person including buffet and drinks .

Registration:
Please register via the organizer’s homepage


The speaker
Prof. Dr. Hans-Christian Riekhof was born in Lübeck in 1954. After studying business administration in Münster and Göttingen with subsequent doctorate, he worked for the Otto Group Hamburg as head of personnel development, head of strategy development and director of marketing. At Beiersdorf AG Hamburg, he headed the strategy planning of a division and was subsequently responsible for an operational business area. Since 1996, Hans-Christian Riekhof has been a professor of international marketing at the PFH Private University of Göttingen and managing director of unicconsult strategy development GmbH (www.unicconsult.com) as well as co-managing director of locandis GmbH.

In its current newsletter "Grone Digi-News", the educational institute picks up the lecture "Digitization of our lives" by Prof. Dr. Hans-Christian Riekhof, which he held as a guest speaker at the Grobe Education Center in Hamburg-Hammerbrook.

Grone Digi-News picks up lecture by Pricing Expert Riekhof

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The Grone Educational Institute in its current newsletter “Grone Digi-News” particularly addresses the topics of Work 4.0 and personnel development. The newsletter picks up the lecture by Prof. Dr. Hans-Christian Riekhof on the focus topics “Digital Education” and “Digitization of our lives”, which he held as a guest speaker as part of the Heinrich-Grone conversation series on 07.11.2018 at the Education Center Hamburg-Hammerbrook.

Under the title “The digitization of our lives – Why we should not be afraid and which digital trends will determine the next 30 years”, Riekhof, professor of international marketing at the Private University of Göttingen (PFH), explained how digitization has already changed the world and what developments are still to come.

Read the detailed report on his lecture, which is on the homepage of the Grone Educational Institute, under the following link:

https://www.grone.de/ueber-uns/aktuelles/hamburg-die-digitalisierung-unseres-lebens/

Link to the newsletter:
http://archive.newsletter2go.com/?n2g=f9ocmthj-m79u74rq-k1m

The increasing digitalization of our lives causes discomfort to many people. A well-founded positive view on the topic is opened by Prof. Dr. Hans-Christian Riekhof in his lecture: "The digital trends of the next 30 years: Why we should be less afraid of the digitalization of our lives".

07.11.2018 │ Hamburg – The digital trends of the next 30 years

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The increasing digitalization of our lives causes discomfort, if not fear, to many people. A well-founded positive view on the topic is opened by Prof. Dr. Hans-Christian Riekhof in his lecture: “The digital trends of the next 30 years: Why we should be less afraid of the digitalization of our lives”. He invites to this on Wednesday, 07. November 2018 the series of “Heinrich Grone Talks” in Hamburg.

The topic: Digitalization captures and permeates not only our working life, but also our private relationships as well as the entire society. This causes discomfort because the rate of change is very high, because digitalization is an abstract and complex phenomenon. Therefore, it is all the more important to recognize and see the underlying trends. What is familiar to us evokes fewer negative reactions. Prof. Riekhof shows which basic patterns of digitalization we will encounter in the coming decades and how we can find a way to give digitalization a meaningful framework.

Achim Albrecht, Chairman of the Board of the Grone-Schule Foundation: “Digitalization will change the world as rapidly as never before. It is no longer a phenomenon – even if we sometimes feel that way because a new level of change has been reached. Fear, however, is never a good advisor. It is better, as Prof. Riekhof will show, to deal with the structures and patterns. This perspective is still given too little space in my opinion. For this, Prof. Riekhof is a recognized expert with corresponding operational and scientific know-how.”

The lecture at the Grone Education Center begins at 6:00 p.m. Achim Albrecht and Prof. Hans-Christian Riekhof look forward to a lively dialogue with the participants afterwards. A snack will be served.

 

The speaker
Prof. Dr. Hans-Christian Riekhof was born in Lübeck in 1954. After studying business administration in Münster and Göttingen with subsequent doctorate, he worked for the Otto Group Hamburg as head of personnel development, head of strategy development and director of marketing. At Beiersdorf AG Hamburg, he headed the strategy planning of a division and was
subsequently responsible for an operational business area. Since 1996, Hans-Christian Riekhof has been a professor of international marketing at the PFH Private University of Göttingen. He is the founder and managing director of unicconsult strategy development GmbH (www.unicconsult.com), is considered a recognized pricing expert and is a member of the board of trustees of the Grone-Schule Foundation, among other things.

The organizer
The Grone-Schule Foundation (www.grone.de) is the umbrella of one of the largest and most modern education and service companies in Germany. Digitalization also plays an increasingly important role there. Current topics are always at the center of the discussion series named after the founder, with which we have been addressing decision-makers from business, politics and society in the Hamburg metropolitan region at regular intervals for more than ten years.

Location
Grone Education Center
Heinrich-Grone-Stieg 1,
Forum on the 1st floor
20097 Hamburg

Date/Time
Wed., 07.11.2018, 6:00 p.m.

Registration
by email to grone@nullhamburg-bkm.de

Questions
Agency BKM GbR, Tel.: 040 8787 7930

 

Photo: pixabay.com