Stationary retail faces major challenges. In the current episode of the podcast "Beyond the Knowledge", Prof. Dr. Hans-Christian Riekhof talks about the opportunities of digitization in retail and presents the results of a current expert survey on the theme of Instore Navigation.

The Digitization of Stationary Retail – Prof. Riekhof on the PFH Podcast

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In the current episode of the podcast “Beyond the Knowledge”, Prof. Dr. Hans-Christian Riekhof, CEO of the company locandis and Professor of General Business Administration at PFH Göttingen, talks about the opportunities of digitization in retail and presents the results of a current expert survey on the theme of Instore Navigation. According to Dr. Hans-Christian Riekhof, the three major challenges for trade in the coming years are:

  • to realize an experience-oriented and high-quality design of the store areas
  • to improve delivery capability and logistical processes.
  • to drive digitization also in stationary retail and to communicate with customers not only face-to-face, but also via smartphone.

In an expert survey, Prof. Riekhof examined the digitization of retail. What are the major challenges for retail and how will the marketing concepts of retail develop in the future? These and other topics are discussed in the third episode of the PFH Podcast “Beyond the Knowledge”.

You can access the entire podcast episode here and then listen to it on all common podcast channels.

More about the company locandis:
www.locandis.de

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