Adidas CEO Rorstedt on the Value of Retailers in Digitalization

Adidas CEO Kasper Rorstedt on cooperation with retailers in digitalization

“We need the retailers who are ready to join the digitalization journey. It’s like in the media industry: The consumer is where the digitalization is. The analog retailer will have a hard time.”

– Adidas CEO Kasper Rorstedt in “Hitting the taste in three years”, Handelsblatt from May 10, 2021, page 16

More quotes

Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.