Archive for category: Book recommendations

Munich 2024.

Book Tip No. 68 (2024): Jean Drèze and Amartya Sen: India. A Country and Its Contradictions.

14. June 2024/in Book recommendations/by Jürgen Kettler

Book Tip No. 67 (2024): Robert Waldinger and Marc Schulz: The Good Life ... and how it can succeed. Insights from the world's longest study of a fulfilled life. Munich 2023. By Hans-Christian Riekhof There is certainly no shortage of guides on how we can lead a happy, healthy and long life. But the book by Robert Waldinger and Marc Schulz has a special fascination and a unique and exciting methodological basis: it is based on the empirical findings of the Harvard Study of Adult Development, a longitudinal study that has been researching the lives of two generations of American families for over 80 years. Robert Waldinger and Marc Schulz are the current leaders of the research team, and they report the empirical results, but they also establish the connections to other current empirical studies in this area. They provide insights into the biographies of the study participants and let us participate in the protocols of the interviews from very different life phases of the study participants. At the same time, they have a lot of practical advice for the readers. The core message is quickly brought to the point: a good life is often largely underestimated by the quality of our social relationships. The design of our social relationships - our family, our friends, our colleagues - has an enormously high influence on our health, our life satisfaction and our happiness. An exciting read and a unique research project that is very well prepared for reading. Subscribe to our book tips and make exciting discoveries!

Book Tip No. 67 (2024): Robert Waldinger and Marc Schulz: The Good Life

7. June 2024/in Book recommendations/by Prof. Dr. Hans-Christian Riekhof

2023.

Book Tip No. 66 (2023): James Nestor: Breath – Breath. New knowledge about the forgotten art of breathing.

14. December 2023/in Book recommendations/by Prof. Dr. Hans-Christian Riekhof

Copenhagen 2023.

Book Tip No. 65 (2023): Björn Lomborg: Best things first. The 12 most efficient solutions for the world’s poorest and our global SDG promises.

11. December 2023/in Book recommendations/by Prof. Dr. Hans-Christian Riekhof

3rd edition Munich 2022.

Book Tip No. 64 (2023): Thomas Piketty: A Short History of Equality.

7. December 2023/in Book recommendations/by Prof. Dr. Hans-Christian Riekhof

New York 2023.

Book Tip No. 63 (2023) Jonah Berger: Magic Words. What to say to get your way.

4. December 2023/in Book recommendations/by Prof. Dr. Hans-Christian Riekhof

New Edition. Updated and Expanded. New York 2020.

Book Tip No. 62 (2023): Mike Berners-Lee: How bad are bananas? The carbon footprint of everything.

30. November 2023/in Book recommendations/by Prof. Dr. Hans-Christian Riekhof

3rd edition Frankfurt 2022.

Book Tip No. 61 (2023): Richard David Precht / Harald Welzer: The Fourth Power. How majority opinion is made, even if it is not.

2. May 2023/in Book recommendations/by Prof. Dr. Hans-Christian Riekhof

By Hans-Christian Riekhof

Book Tip No. 60 (2023): B.J. Fogg: Tiny Habits: The small changes that change everything.

2. May 2023/in Book recommendations/by Prof. Dr. Hans-Christian Riekhof

Munich 2022.

Book Tip No. 59 (2022): Bjoern Lomborg: Climate Panic.

22. December 2022/in Book recommendations/by Prof. Dr. Hans-Christian Riekhof

Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.