In 2017, you have three dates for the Pricing Seminar “The 4 Levers to Increase Pricing Competence” in Hamburg to choose from: 23. and 24. March | 29. and 30. June | 05. and 06. October 2017. For more information about the Pricing Seminar, please click here or download the flyer for the seminar. To […]
On 21.03.2017, Prof. Dr. Riekhof will give a lecture on the topic “Content Marketing – why content moves to the center of marketing communication” at the Marketing Club Hannover. He will present the results of an empirical study by PFH Göttingen on the subject of content marketing. Further information about the event, the program and […]
Prof. Dr. Riekhof will give a lecture at the conference “Pricing – The key factor for business success” on December 6th, 2016. This conference is organized by the Quadriga University of Berlin and the trade magazine Sales Manager. Prof. Dr. Riekhof will speak on the topic “Strategic Pricing: a still underestimated success factor”. Further information […]
On April 5, 2017, Prof. Dr. Riekhof will give a lecture at the Marketing Club in Bremen on the topic “Strategic Pricing: Stepchild of Marketing? About the value contribution of intelligent pricing strategies”. In many companies, marketing is primarily about two aspects: on the one hand, brand and corporate communication, and on the other hand, […]