Presentation of the results of an empirical study on content marketing by Professor Riekhof

On 21.03.2017, Prof. Dr. Riekhof will give a lecture on the topic “Content Marketing – why content moves to the center of marketing communication” at the Marketing Club Hannover. He will present the results of an empirical study by PFH Göttingen on the subject of content marketing. Further information about the event, the program and the speakers can be found on the event website.