Bodo Hombach on the Importance of Media

“We only make a fraction of our experiences ourselves. We rely on media that give us a realistic picture of our world.”

– Hombach, B..: Constructive Mistrust, in: Handelsblatt (No. 125, 01.07.2016), p. 63.

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Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.