Author Archive for: kettler
About Jürgen Kettler
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Entries by Jürgen Kettler
Prof. Dr. Riekhof in Interview with Trusted References
/0 Comments/in News / Insights/by Jürgen KettlerProf. Dr. Riekhof speaks in an interview with the reference marketing provider Trusted References about the results of the study Content Marketing Strategies in Corporate Practice. You can read the complete interview here.
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Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.