‘THE ENTREPRENEUR MAGAZINE FROM THE HANDELSBLATT PUBLISHING GROUP’ has pointed out the relevance of the topic of pricing in issue 05/14 with a two-page article. Prof. Dr. Riekhof, partner of UNICconsult strategy development and professor of international marketing at the PFH Private University of Göttingen, is quoted several times. If you also want to […]
The magazine absatzwirtschaft reported on the results of the study “Online Marketing in B-to-B Business” by PFH Göttingen on April 04, 2014. Here to the article
STUDY OF THE PFH PRIVATE UNIVERSITY GÖTTINGEN Business-to-Business (B2B) companies want to strengthen their online marketing activities in the next two to three years. This is the result of the nationwide empirical study “Online Marketing in B2B Business” conducted by the PFH Private University of Göttingen at the end of 2013. But only about a […]
In the magazine markenartikel of November 6, 2013, Prof. Dr. Hans-Christian Riekhof takes a position on this question. You can read the entire article here: Here to the article