The recently published study “Content Marketing Strategies in Corporate Practice” by Prof. Dr. Hans-Christian Riekhof and Teresa Jacobi is reported on in various online portals: abitur-und-studium.de innovations report – Forum for Science, Industry and Economy
Since 06.07.16 there is a new top app: Pokemon GO. There are already over 1 million app downloads, although the app is currently only available in the USA, Australia and New Zealand. Due to high server load, the launch of the app in Europe has been postponed.
Integrated Marketing – Empty buzzword or viable concept? This is the motto of the 6th Göttingen Marketing Day on November 11, 2016. You can find out what to expect on this day from the program, which you can find here. Also this year, high-profile speakers are on site, presenting a wide range of companies. We […]
In the marketing magazine HORIZONT, issue 24/2016 of June 16, 2016, reports extensively on the change in marketing towards a stronger focus on content marketing. The success control of content marketing is particularly neglected, as the figures from our study Content Marketing Strategies. Empirical Study of PFH Göttingen. Riekhof/Jacobi 2016 show.
Content Marketing Strategies. Empirical Study of PFH Göttingen. Riekhof/Jacobi 2016. The two authors Prof. Dr. Hans-Christian Riekhof and Teresa Jacobi (PFH Göttingen) provide an overview of the practice and current state of content marketing in German companies in their recently completed study. Companies were surveyed from November 2015 to January 2016. The evaluation of the […]
Thorsten Schwenecke will provide insights into the repositioning of the Bacardi brand as part of the 6th Göttingen Marketing Day on November 11, 2016. Professor Riekhof has already spoken with Thorsten Schwenecke. Prof. Riekhof: Bacardi had a very clear positioning in recent decades, characterized by young people, good mood and Caribbean feeling. Why did a […]