The Economic Juniors of Lübeck, Ostholstein and Segeberg invite you to the speaker event “Strategic Pricing – Value Creation through Intelligent Pricing Strategies” on Thursday, July 13, 2017. Admission is at 6:30 PM. The event at Landhaus Carstens, Strandallee 73, in 23669 Timmendorfer Beach, includes two lectures: At 6:45 PM, Prof. Dr. Marc Oliver Opresnik […]
The managing partner of Tia Abwasser GmbH, Dr.-Ing. Norbert Müller-Blanke, has now appointed Prof. Dr. Hans-Christian Riekhof, Dipl. Ing. Wolfgang Eggert and Prof. Dr.-Ing. Martin Oldenburg to the newly created advisory board of the company. “My aim is to be able to discuss issues of strategic orientation of the company with the advisory board, and […]
Dr. Hans-Christian Riekhof convinced with a presentation on strategic pricing at an annual meeting of the Jumo corporate group. The company, headquartered in Fulda and specializing in measurement and control technology, is successful worldwide. More than half of the turnover is generated abroad. Once a year, employees from the 24 subsidiaries and numerous branches meet […]
The topic “Strategic Pricing – Value creation through intelligent pricing strategies” is the focus of the lecture by Professor Dr. Hans-Christian Riekhof, to which the Business Club Hamburg invites to the Hanseatic city on Wednesday, April 19. There are enormous value creation potentials in pricing The price has a higher influence on the operating profit […]
How can content be used strategically? Content is king – never has this rule of thumb been more accurate than today. In times when the digital transformation of communication is well advanced and the rapid development of social media has created new channels and platforms for information and interaction. But what does this mean specifically […]
Is strategic pricing the stepchild of marketing? Prof. Dr. Hans Christian Riekhof will speak about the value contribution of intelligent pricing strategies on Wednesday, April 5, 2017. The lecture of the Marketing Club Bremen at the Atlantic Hotel at the racecourse starts at 6.30 pm. In many companies, it is primarily about two aspects: on […]