Lecture on December 6th at the conference “Pricing – The key factor for business success”

Prof. Dr. Riekhof will give a lecture at the conference “Pricing – The key factor for business success” on December 6th, 2016. This conference is organized by the Quadriga University of Berlin and the trade magazine Sales Manager. Prof. Dr. Riekhof will speak on the topic “Strategic Pricing: a still underestimated success factor”.

Further information about the event, the program and the speakers can be found on the event website.