Dieter Zetsche on new technologies in the automotive industry

“With new technologies, the top dog of the previous world is typically no longer the one of the future. We want to beat exactly this probability forecast – and of course I want to set significant accents.”

– Zetsche, D.: Clearing the heads, in: Handelsblatt (No. 210, 31.10.2016), p. 4.

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Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.