25.04.2019│ Hamburg – The digital trends of the next 30 years

The digitization of our work as well as our private lives causes a lot of discomfort to many people. This is understandable because digitization is initially complex and abstract. Prof. Dr. Hans-Christian Riekhof examines in his lecture titled “The digital trends of the next 30 years: Why we should be less afraid of the digitization of our lives”, how we can give digitization a meaningful framework, how we can use it sensibly and integrate it into our everyday life.

Many people also feel discomfort because the rate of change is very high. Therefore, it is all the more important to recognize and understand the underlying trends. What is familiar to us evokes fewer negative reactions. Prof. Riekhof shows which basic patterns of digitization we will encounter in the coming decades and how we can find a way to give digitization a meaningful framework.

Event location/Date
Business Club Hamburg
Elbchausee 43
22765 Hamburg
19:00 – 22:00 Uhr

After the event, a joint conclusion with interesting conversations and culinary delights is planned.

Cost:
Participation in this event is associated with a cost contribution of 38 euros per person including buffet and drinks .

Registration:
Please register via the organizer’s homepage

The speaker
Prof. Dr. Hans-Christian Riekhof was born in Lübeck in 1954. After studying business administration in Münster and Göttingen with subsequent doctorate, he worked for the Otto Group Hamburg as head of personnel development, head of strategy development and director of marketing. At Beiersdorf AG Hamburg, he headed the strategy planning of a division and was subsequently responsible for an operational business area. Since 1996, Hans-Christian Riekhof has been a professor of international marketing at the PFH Private University of Göttingen and managing director of unicconsult strategy development GmbH (www.unicconsult.com) as well as co-managing director of locandis GmbH.