The increasing digitalization of our lives causes discomfort to many people. A well-founded positive view on the topic is opened by Prof. Dr. Hans-Christian Riekhof in his lecture: "The digital trends of the next 30 years: Why we should be less afraid of the digitalization of our lives".

07.11.2018 │ Hamburg – The digital trends of the next 30 years

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The increasing digitalization of our lives causes discomfort, if not fear, to many people. A well-founded positive view on the topic is opened by Prof. Dr. Hans-Christian Riekhof in his lecture: “The digital trends of the next 30 years: Why we should be less afraid of the digitalization of our lives”. He invites to this on Wednesday, 07. November 2018 the series of “Heinrich Grone Talks” in Hamburg.

The topic: Digitalization captures and permeates not only our working life, but also our private relationships as well as the entire society. This causes discomfort because the rate of change is very high, because digitalization is an abstract and complex phenomenon. Therefore, it is all the more important to recognize and see the underlying trends. What is familiar to us evokes fewer negative reactions. Prof. Riekhof shows which basic patterns of digitalization we will encounter in the coming decades and how we can find a way to give digitalization a meaningful framework.

Achim Albrecht, Chairman of the Board of the Grone-Schule Foundation: “Digitalization will change the world as rapidly as never before. It is no longer a phenomenon – even if we sometimes feel that way because a new level of change has been reached. Fear, however, is never a good advisor. It is better, as Prof. Riekhof will show, to deal with the structures and patterns. This perspective is still given too little space in my opinion. For this, Prof. Riekhof is a recognized expert with corresponding operational and scientific know-how.”

The lecture at the Grone Education Center begins at 6:00 p.m. Achim Albrecht and Prof. Hans-Christian Riekhof look forward to a lively dialogue with the participants afterwards. A snack will be served.

 

The speaker
Prof. Dr. Hans-Christian Riekhof was born in Lübeck in 1954. After studying business administration in Münster and Göttingen with subsequent doctorate, he worked for the Otto Group Hamburg as head of personnel development, head of strategy development and director of marketing. At Beiersdorf AG Hamburg, he headed the strategy planning of a division and was
subsequently responsible for an operational business area. Since 1996, Hans-Christian Riekhof has been a professor of international marketing at the PFH Private University of Göttingen. He is the founder and managing director of unicconsult strategy development GmbH (www.unicconsult.com), is considered a recognized pricing expert and is a member of the board of trustees of the Grone-Schule Foundation, among other things.

The organizer
The Grone-Schule Foundation (www.grone.de) is the umbrella of one of the largest and most modern education and service companies in Germany. Digitalization also plays an increasingly important role there. Current topics are always at the center of the discussion series named after the founder, with which we have been addressing decision-makers from business, politics and society in the Hamburg metropolitan region at regular intervals for more than ten years.

Location
Grone Education Center
Heinrich-Grone-Stieg 1,
Forum on the 1st floor
20097 Hamburg

Date/Time
Wed., 07.11.2018, 6:00 p.m.

Registration
by email to grone@nullhamburg-bkm.de

Questions
Agency BKM GbR, Tel.: 040 8787 7930

 

Photo: pixabay.com

 

 

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