7th Göttingen Marketing Day: Navigating Digital Upheaval

When even politicians discuss the development of a digital ministry, this is a clear indication that the topic of digitization has arrived in society. Naturally, companies deal with these topics much earlier. And in the implementation of digitization strategies, they are usually faster. The pressure to act in the world of work is great. What is needed are comprehensible digitization strategies.

For the 7th Göttingen Marketing Day, the PFH Private University of Göttingen and initiator Dr. Hans-Christian Riekhof, Professor of International Marketing, were again able to attract a very wide range of speakers and companies. In addition to the international fashion companies Hugo Boss and ABOUT YOU and the medium-sized companies Einbecker Brauerei AG and Hörgräte KIND, the exclusive luxury brand Bugatti also makes an exciting contribution, as does MAN as a B2B corporation and a top communication agency Jung von Matt with the example Berliner Verkehrsbetriebe as a regional B2C service provider.

Exciting lectures, interesting discussions and conversations as well as valuable new contacts are the framework for an event that is considered one of the highlights of the year. At the end of the evening, initiator Hans Christian Riekhof invites you to the historic wine cellar of the traditional Göttingen company Bremer. In a first-class ambience, guests can expect an excellent selection of wines and a Mediterranean buffet – and nice conversations.

The program on 08.11.2019 in detail:

09.30 – 10.00 am: Get together with coffee and croissants in the rooms of the PFH Private University of Göttingen

10.00 – 10.15 am: Welcome and opening of the 7th Göttingen Marketing Day, Prof. Dr. Hans-Christian Riekhof

10.15 – 10.45 am: Hugo Boss: Customer-oriented customer distribution — a growth driver and effective marketing instrument, Bernd Hake, Chief Sales Officer

10.45 – 11.15 am: Einbecker Brauerei AG: Marketing in the digital age – challenge for a medium-sized brewery, Martin Deutsch, Board of Directors

11.15 – 11.30 am: Discussion / Questions and Answers (Q&A)
11.30 – 12.00 pm: Coffee break

12.00 – 12.30 pm: Bugatti Engineering GmbH: When the spark jumped over… – how a technological innovation conquered the media world, Frank Götze, Head of New Technologies

12.30 – 13.00 pm: KIND Hearing Aids GmbH & Co. KG: Digitization at KIND – challenge and opportunity in hearing acoustics and optometry, Dr. Alexander Kind, Managing Director

13.00 – 13.15 pm: Discussion / Questions and Answers (Q&A)
13.15 – 14.15 pm: Lunch break

14.15 – 14.45 pm: ABOUT YOU GmbH: Content strategies. 360-degree influencer marketing from ABOUT YOU. Julian Jansen, Director Content

14.45 – 15.10 pm: MAN Truck & Bus SE: MAN TGE – how to successfully position a new vehicle. Björn Loose, Senior Vice President

15.10 – 15.30 pm: Jung von Matt/SAGA GmbH: BVG – how to dust off a public transport provider, Stephan Giest, Managing Director and Partner JvM

15.30 – 16.00 pm: Discussion / Questions and Answers (Q&A)
16.00 – 17.00 pm: Conclusion with coffee and conversations

From 18.00 pm: Start of evening event with champagne reception in the historic wine cellar in the Weinhaus Bremer

Here you can download the detailed program.

Registration:

by mail to Tina Wieschollek
E-Mail: info@nullpfh.de

Please register online or by e-mail. You will receive a registration confirmation and an invoice for the participation fees.

Participation fees (incl. VAT):

Students of the PFH: 50,- Euro
Alumni of the PFH: 190,- Euro
Members of the Board of Trustees companies: 290,- Euro
All other participants: 390,- Euro

At 18.00 a evening event takes place, to which the participants are cordially invited. Please indicate when registering whether you will be attending the evening event. The buffet and the welcome champagne are already included in the participant price.

Photo: Gerd Altmann (pixabay.com)