Author Archive for: riekhof
Entries by Prof. Dr. Hans-Christian Riekhof
Ikea creates urban spaces in the city center
With a changed future concept, Ikea is making a name for itself. In Copenhagen, the Swedes are now planning a spectacular City Store with a publicly accessible 150-meter-long roof garden.
Mobile Apps in Retail – Study by Capgemini Consulting
Mobile Apps: A study on the use of smartphones in stationary retail was presented by Capgemini Consulting. It was examined in which phases of the purchasing process consumers are already using mobile devices today and what benefits they achieve.
VW: Digital Transformation is the Big Challenge
VW Group CEO Herbert Diess recently explained in an interview with Handelsblatt the enormous challenges the automotive industry has to face, especially with regard to the requirements of digitalization. Among other things, he predicts that VW will increase the proportion of self-created software from currently 10 to 60 percent in just four years.