The trade magazine Hardware Store Manager now reports on the results of the study “Instore Navigation in German Retail” (2021, Riekhof/Grüneklee/Reutel). An expert survey among retail managers made it clear that there is still room for improvement in the exploitation of digital possibilities.
Instore Navigation offers many opportunities for a digitized customer dialogue on site for retail trade. How is the topic assessed from the perspective of the companies, by the experts? A results report on an expert survey now provides insights.
Marie-Christine Ostermann advocates in Handelsblatt in a guest article for more visibility of women in the (media) public: a very exciting perspective in a long-standing debate. Visibility is a currency that is rarely so clearly addressed.
Pricing is one of the most underestimated marketing tools, much potential for sustainable value creation remains unused. How to exploit the sometimes complex pricing processes with intelligent methodology and convert them into market advantages is conveyed by pricing expert Prof. Riekhof in this practice-oriented intensive seminar.