Author Archive for: riekhof
Entries by Prof. Dr. Hans-Christian Riekhof
Top Managers Provide Marketing Insights: at Fraport AG, at Google Germany and the Otto Group
The PFH Private University of Göttingen once again invites you to exciting and informative marketing lectures. At the invitation of Prof. Hans-Christian Riekhof, top managers provide insights into marketing strategies at the Otto Group, at Fraport AG and Google Germany.
Harvard Business Manager reports on Connected Cars study
The study on Connected Car Services (Riekhof/Scholz, 2020) was picked up by the Harvard Business Manager in its March issue. The magazine primarily addresses the question of whom German drivers trust more with the use of data in connected vehicles: the automotive corporations or the tech corporations.