On Monday, 16.05.2022, Frank Haehnel, CEO of TVN Group Hannover, will give a lecture in Göttingen on the topic of “Media Staging –TVN as a Service Provider in the Media Business”.
The Food Newspaper currently reports on the recently introduced system of instore navigation at Hagebau. With this technology, controlled via a smartphone app, customers can find their way around the hardware store better.
On 08.06.2022, Björn Loose, Director Marketing MAN Truck and Bus SE will give a lecture in Göttingen on the topic “Trends in B2B Marketing using the example of MAN Truck and Bus SE”.
In Neumünster, you can navigate through the hardware store using an app. The instore navigation allows for accurate and quick finding of desired products. Unnecessary detours by frustrated visitors are a thing of the past.
The online marketing magazine One-to-One has now reported in detail on the study on instore navigation in German retail. The expert survey conducted by PFH Private University of Göttingen found that the opportunities offered by these tools are largely unused.